Welcome to our latest release notes! In this month’s updates, we’ve focused on enhancing several key areas, including user growth and the analyze users section within the segments tab. We’ve also introduced exciting features in Signup forms and popups. Furthermore, we’ve implemented a default newsletter segment and introduced PII masking to safeguard sensitive user information. Let’s dive into these enhancements in detail.
Updated user growth and analyze users section under segments tab
We have introduced significant improvements in “User Growth” and “Analyze Users” sections within the “Segments” tab, to enhance your user data analysis:
a) User growth:
Our user growth section showcases statistics in tabular form, such as total users, Android and iOS app users, m-site users, and website users, along with user reachability on various channels like email, SMS, Web Push, etc.
Now, we’ve taken a step further to provide you with more insightful data:
- User growth chart: This chart offers a visual representation of your user base evolution. It effectively illustrates both your existing user count (depicted in a darker shade) and the number of new users added (in a lighter shade). By default, this chart aggregates data from all channels, but we’ve added the flexibility for you to refine your analysis. You can easily filter the data to focus on a specific channel of interest by selecting it from the dropdown menu. Additionally, specific date filters can be applied to pinpoint trends over desired time periods.
- Acquisition chart: Our new acquisition chart dissects the origin of your users, providing insights into the sources of acquisition. It details the number of users gained from specific sources, including lead forms, SDK integrations, and API usage. For a more tailored analysis, you can apply source-specific filters, enabling you to investigate the performance of each acquisition avenue.
b) Analyze users
In the “Analyze User” section, we’ve introduced exciting new features for a more comprehensive analysis including trends, technographics, and geography-based analytics. These enhancements provide you with a deeper understanding of your user data.
To begin, select your preferred date range, and if needed, apply specific attributes to tailor your analysis. Simply choose the attribute, set the condition, and specify the value. Afterward, with a single click on the search button, your user data will be swiftly presented, giving you actionable insights in seconds.
In these insights along with the user list, we have also introduced three additional choices.
Trends- The trends chart displays the daily count of new users acquired based on applied filters.
Technographics- The technographics chart illustrates the number of new users gained from various platforms.
Geography- This chart reveals the origin of new users, specifying the countries of acquisition. You can further narrow it down by selecting a specific country from the dropdown to access a detailed city-wise breakdown.
User list- As the name implies, this option provides a list of users who meet the specified criteria. It includes comprehensive user details such as names, user IDs, email addresses, phone numbers, platforms used, and more.
Upgrades made in signup forms and popups
We have made the following three major changes:
a) Hourly analytics filter in signup forms and popups
We have added a “Hourly” filter option in the analytics section of both signup forms and popups. The process to utilize this feature is straightforward – just pick a single day from the date filter menu, and you’ll instantly unlock a wealth of data broken down by the hour. This enhancement empowers you to delve deep into daily activity patterns, helping you make more precise and informed decisions based on hourly insights.
b) Added radio button options in signup forms
We’ve recently introduced radio button options in our signup forms, allowing users to make a single selection from a list of exclusive choices. Here’s how to use this feature effectively:
1. Accessing radio buttons: Start by clicking on the “Edit Form” button within the signup form interface. You can either create a new form from scratch, choose from prebuilt templates, or edit an existing form.
2. Adding radio buttons: Click on the “Add New Field” button and select “Radio Options.”
To include multiple options, simply type in one option name in the radio button field, press “Enter,” and add the next one. This flexible approach allows you to include multiple options as needed, tailoring the form to your specific requirements.
3. Mapping user attributes: After adding the radio options, it’s essential to map them to the relevant user attribute. At last, checkmark the “required” option and click on create form.
4. Customization: To further refine the appearance of your radio buttons row, select the row, and a set of design options will appear in the left panel. These customization tools enable you to align the look and feel of the radio buttons with your brand or design preferences. Click here to learn more about these design tools.
By following these steps, you can seamlessly integrate radio button options into your signup forms, enhancing user interaction and data collection capabilities.
c) A/B testing for signup forms and popups
We’re excited to announce the addition of the A/B test feature for both signup forms and popups, allowing you to optimize your user engagement strategies. Here’s how to use it effectively:
1. Accessing A/B testing:
- To begin, either create a new template or edit an existing one. For instance, let’s consider a signup form.
- In the campaign creation interface, you’ll find the A/B test button in the top bar. Click on this option to initiate the A/B testing process.
2. Creating variations and split testing:
- Within the A/B test menu, you have the option to create up to three variations.
- You can do this by either copying the original card and making modifications to it or by starting a variation from scratch.
- After making the desired modifications to your variations, click on the A/B test button again. In this window, you’ll find your original form displayed alongside the number of variations you’ve created. To initiate testing, click on the settings icon, which allows you to allocate users to each form accordingly.
- For example, (as shown in the image below) you can allocate the original form to 30% of users, variation 1 to 25% of users, and variation 2 to 45% of users, as per your testing strategy.
3. A/B test analysis:
- To evaluate the performance of each variation, we’ve introduced an A/B test analysis section in analytics.
- In the signup form campaign interface section, click on the three-dotted button next to the form, select “Analytics,” and then choose “A/B analysis.”
This A/B testing feature is also available for popups, following the same streamlined process. It empowers you to make data-driven decisions by assessing how each variation performs, ultimately helping you select the most effective engagement strategy.
Collect subscribers in newsletter segment by default upon integration:
We’ve expanded the default “Collect Subscribers” option, which was previously exclusive to Shopify integration. Now, this feature is available across all integration types, including website integration, Android SDK integration, and iOS SDK integration.
Whenever a user creates an account on NotifyVisitors and integrates their store, website, or app, a predefined segment called “Newsletter” will automatically be generated.
If you wish to change the default segment, simply navigate to the “Settings” menu and select “Users.” Scroll down to the “Collect Subscribers” section, and you can easily modify your default segment by choosing from the dropdown menu.
PII masking to hide sensitive user details
We’ve introduced a valuable feature called PII masking, allowing you to safeguard sensitive user information from specific individuals sharing your account. Here’s how it works:
In the Organization section, under Account Roles, you have the flexibility to assign multiple default roles like admin, manager, maker, and more. Furthermore, you can create custom roles tailored to your needs, granting access as necessary.
Now, with the addition of the PII mask option, you have an extra layer of control. Enabling this option for a particular role ensures that users with that role cannot access sensitive user details such as userID, email addresses, and phone numbers.
But that’s not all; you can extend PII masking to cover custom attributes as well. Admins have the authority to enable PII masking for these attributes. To do this, navigate to Settings and select Users. Here, you’ll find a list of your custom attributes. If you’re logged in as an admin, you’ll see an “Is PII” option. Simply activate this option for any custom attribute where you want to apply the mask.
Additionally, if any user with PII mask restrictions downloads reports, the masked data will remain concealed.
Situational example – Consider a scenario where you’ve created a custom role like “Marketing Analyst.” You want this user to have access to view events and past behavior information across user accounts. However, you don’t want to expose customer contact information to prevent misuse. In this situation, you can grant access to the user base while also enabling the PII mask to hide user details, ensuring data privacy and security.
These enhancements underscore our unwavering commitment to continually enhance our platform and deliver significant value to our users. We eagerly anticipate your feedback and trust that these updates will contribute positively to your endeavors.
Additionally, to stay up-to-date with the latest release notes and access new features as soon as they’re rolled out, we invite you to subscribe to our push notifications. Simply click the “Allow” button in the popup at the top of your screen.
If you have any questions, suggestions, or if you’d like to see these new features in action through a free demo, please don’t hesitate to reach out to us at firstname.lastname@example.org. Our dedicated team is here and enthusiastic to assist you in any way possible.