Web Survey is also known as ‘Web Intercept Surveys, ‘ which consists of a set of questions for the users to give approximate as well as assessable feedback. The items can be open-ended questions (e.g., “what do you think about this product?”) close-ended questions (e.g., “Are you satisfied with this product?” Yes/ No/Mostly/Not quite.), or both.
What Is The Primary Purpose Of A Web Survey?
The purpose of a web survey is to see what the general public or the visitors think about their experience of a website and share their knowledge, which ultimately helps the businesses to improve their work and, thus, helps the company to grow. Website Surveys make the vast spread of data collection feasible and help companies to get specific information from a reliable source.
Why Are Website Surveys So Essential To Use?
- Website surveys increase the productivity of a business and help the company grow because it helps the company to know the general requirements of the consumers.
- Surveys are the key to understanding what to improve and what to change on a website. This is easy to manage and set up.
- Surveys make it easier to gather information from the public.
- Questionnaires can capture a broader audience. A large company can’t interview every customer in person; the same company could get close to all of its customers when using online questionnaires. They can reach a broad and, can diverse audience.
- With advanced technology, online and mobile research methods like website surveys have increased over the past decades. Thanks to technological advances, we can now research a fraction of the cost and time. Thus, website surveys make collecting data more accessible than ever, making it better for everyone.
- Website or online reviews are stress-free and cheap. The cost required for these is low, and because of this factor, the overall convenience of online surveys brings in a high response.
- Respondents get to answer questions on their schedule at a place they prefer to choose.
- Website surveys are real-time access and not at all time-consuming. Respondents’ answers get stored automatically, and so we get results at our fingertips in no time. This turns to analyze our results into effortless, uncomplicated, and immediate actions.
- Website surveys are really convenient, flexible, and comfortable. A Survey can be programmed even if it’s very complex. Intricate skip patterns and logic can be employed smoothly. We can create layouts, questions, and answers with no hassle.
- There is no interviewer required since respondents are not disclosing their solutions directly to another person; it is easier for them to open up and be comfortable with their opinions. Sometimes, respondents get influenced by the interviewers.
Some Side Effects Of Web Survey, Which Should Be Avoided While Using?
- Survey Fraud is one of the biggest challenges and the main disadvantage of Website Surveys. If surveys are long or confusing, the respondents might get bored and just hit the buttons for the sake of completing the study. Due to less accountability, the chances of getting fake answers are high.
- Specific populations are less likely to have internet access and to respond to online questionnaires leading to fewer respondents.
- At times, people don’t cooperate when they are annoyed or angry. Thus, website surveys could be ignored or deleted. People, including us, hate getting poked or attacked, and if they do not like what they see, they might just hit the delete button.
- Poorly timed survey questions can turn away visitors.
What Requires a Good Web Survey?
- A successful Website Survey should be targeted, precise, clear-cut, and well defined, including keeping the survey question(s) clear and aligned with the overall purpose of the survey.
- Organizations should allow both quantitive and qualitative responses. By combining the qualitative results with quantitative results, the business will get better insight overall. The company can use qualitative data to clarify unexplained or surprising results from the quantitative data. In contrast, the quantitative data will give them a wide-ranging and comprehensive overview of how visitors feel about the website or individual web pages.
- It lets stakeholders act upon responses and collaborate. You don’t need to hold up until the finish of your assigned review period to follow up on reactions coming in. In case you’re running a general site feedback survey implied for gathering ideas on how to improve the website continuously, it is essential to be accessible to deal with this feedback consistently.
What Are The Questions That Can Be Asked in A Web Survey?
Multiple questions can be asked. We believe you will get the best insight by open-minded and unprejudiced questions: questions where the respondent can answer questions using their own words and share their views rather than just selecting the multiple-choice options. So, here are a few open-minded survey questions that can be used as a template on your website:
- Did you find what you were looking for?
- Is the site easy to navigate?
- Are you satisfied with the products?
- If not, what can we do to improve?
- Where did you first hear about us?
- What are the things missing from the page?
- Did you find the purchasing process easy?
- What was your main fear before purchasing?
- Was there any specific reason for you not to buy from our site?
Main Types of Survey Questions:
- Close-ended questions
- Open-ended questions
- Nominal questions
- Likert scale questions
- Yes or no questions
- Rating scale questions
Pro Tips to Improve Your Questions and Attract More Respondents:
- Use simple language- When you frame your questions. make sure more straightforward language is used for the users to understand.
- Make sure the problems are not confusing. Such issues can confuse people, and they very well stop responding to your inquiries.
- Make sure the items are not large, or else the respondents might get bored, thereby not answering the questions.
- Keep both open-ended questions (e.g., “what do you think about this product?”) as well as close-ended questions (e.g., “Are you satisfied with this product?” Yes/ No/Mostly/Not quite.)
- Ask a broad question about the different qualities and features your customers enjoy with your products.
Web Survey: Methods and Types
There are different types of website surveys:
Some of them are as follows:
1. Email Survey
Email surveys are one of the most effective methods of collecting feedback from respondents. This email could go out as both an email blast to existing customers, as well as prospective clients. One of the most popular methods to distribute the survey is to email the survey.
2. SMS Survey
SMS survey is another effective method to distribute the questionnaires. This method of distribution is useful in the case of people having substantial contacts. An example of an SMS survey is when a restaurant or a café would like to know the overall client satisfaction and their likes and dislikes on food items. The customers can click on a URL in the text message and can be taken to an online response platform.
3. QR code integration
Website Surveys can be converted into QR codes, which are then published either in online media or print. Using a smartphone-enabled with a QR code reader, respondents can be directed to a web survey where they can record their responses.
4. Social Media Integration
Posting a study on social media channels such as Facebook, Instagram, and Reddit is the most common method of distributing surveys. It reaches a large number of people and primarily the youth and is easy to achieve, mainly one tick.
Took a look at many survey tools, but my most favorite is NotifyVisitors.
Start your Survey with NotifyVisitors Web Survey
It involves features like:
1. Survey Gallery
The survey gallery of NotifyVisitors provides ready-made web survey samples to choose from. And all it includes is a set of logic samples as NotifyVisitors knows “dumb survey can’t gather smart data.”
2. Targeting rules
NotifyVisitors to target audiences by geographic locations, URL patterns, referring websites, cookies, and a lot more depending upon the nature of the business.
3. In-Depth Analytics with instant modifications
It gets into the top to bottom examination and detailed reports for a clear picture. What works? All changes are done by it after the in-depth analysis is reflected in real-time. No integration code changes are required.
4. A/B Testing
Website surveys are a great way to secure valuable information for a business. It’s easy to manage and reaches a large number of people with minimal management. Website surveys have changed the data collection and integration game for the better, it helped businesses and companies be better. The data influences the large-scale decision-making process and is, in turn, directly affected by the public who use it. Website surveys can also quickly and efficiently sort data that would usually take a large amount of effort to extract. And a simple question posed in the right places, promptly get you the general public’s opinion of a product. Something for which companies had to wait for market reactions and reviews from users.
Of course, it’s not infallible. The data is not always accurate as users may skew data, but the margin of error is still better than other data collection methods. Surveys can also be seen as invasive by some people and forced reviews on some sites even turn away potential users. Despite all that, website surveys are on the rise. They are continually getting better at what they do, which is already miles ahead of the other data collection and integration methods.