It has been found that most of the shopping carts are abandoned before the purchase. It is primarily due to extra costs and complex check-out procedures, etc. E-commerce companies incur a loss of around 18 billion yearly due to shopping cart abandonment.
In this blog, we have shortlisted 50+ shopping cart abandonment statistics that would help you understand your online customers better and increase your sales.
General Shopping Cart Abandonment Statistics
According to shopping cart abandonment statistics 2022, the usual cart abandonment rate differs from 59.2% to 79.8%. However, the rates were lower in 2021. Still, it is a cause of concern for most retailers.
- In 2021, the shopping cart abandonment rate was 79.8%, which is around 9% lower than in 2020. (SaleCycle)
- Fresh Relevance estimated the same metric at 59.2%. (Fresh Relevance)
- Also, the average cart abandonment rate, according to Baymard Institute, is 68.8%. (Baymard Institute)
- iOS has the highest cart abandonment rate with 81.5%, followed by Android, which is 81.3%, then by OS X, i.e., 71.9%, and finally Windows, which is 68.3%. (Kibo)
- Black Friday’s shopping cart abandonment rate stayed at 76.63%. (SaleCycle)
- Most abandonment occurs on Sundays, the peak our being midnight. (SaleCycle)
- The least abandonment rate is on Friday. (SaleCycle)
Shopping Cart Abandonment ROI Statistics
- Brands may incur a loss of $18 billion due to shopping cart abandonment. (Forrester Research)
- If brands use retargeting ads to show their products and services, they can get an ROI of 1300%. (Growth Badger)
- UK shoppers usually have a habit of doing window shopping. Hence their retailers are losing £18 billion due to shopping cart abandonment. (Barclaycard)
- Customers often use their shopping cart as their shopping list, saving items and purchasing them later. Hence abandoned shopping cart doesn’t always mean lost sales. (CMS Wire)
Shopping Cart Abandonment Rate Worldwide, by Industry
- Industry Shopping cart abandonment statistics reveal that websites offering cruise and ferry services had the highest cart abandonment rate, i.e., 98%, followed by mobile providers, which is 90.76%. (Statista)
- Abandonment rates in the Airline, Luxury, and Fashion industries were estimated at 90%, 87.93%, and 87.79%, respectively. (Statista)
- Websites offering automotive services had a cart abandonment rate of 85.97%. (Statista)
- Car rental and travel cart abandonment rates were 82%. (Statista)
- The cart abandonment rate in the hotel industry was 80%. (Statista)
- The least abandonment rates were that of Consumer Electronics and Groceries with 50.3%. (Statista)
- However, despite effective cart abandonment rates in some industries and product categories, the global online shopping conversion rates are still increasing. (Statista)
- The total e-commerce conversions have increased every year by 5% since 2018. Despite the significant cart abandonment rates of selected online purchase categories, global online shopping conversion rates have been improving. The mobile conversion has grown by 11.6%. (Statista)
- Most of the add-to-cart rate varies from 2.5% to 6,88%. The average add-to-cart rate ranges from 2.5% to 6.88%. (Lido, Dynamic)
- Any website having a 9.8% add-to-cart rate would land a website in the top 20%, and those having a rate of over 12.3% would make them a part of the top 10%. (Littledata)
- Also, a company having an add-to-cart rate of less than 3% would put them into the worst 20%. (Littledata)
- The highest add-to-cart rate among all product categories is that of Food and Beverage, with a rate of 11.6%. (Dynamic Yield)
- Product recommendations may lead to 33% higher order values (Kibo)
- The average add-to-cart rate went up to 7.44% by the end of December 2021. (Dynamic Yield)
Statistics on Cost of Shopping And Abandonment
- The value of abandoned carts in the US estimates at $705 billion.(eMarketer)
- Also, the orders lost, which are worth $260 billion, may be recovered via checkout flow optimization. (retail biz, 2021).
- The retail sales of eCommerce platforms worldwide are projected to reach $6.39 trillion by 2024. (eMarketer)
- In addition, eCommerce is expected to grow to 21.8% by 2024. (eMarketer)
- Notably, a cart abandonment rate of 65% might create a conversion gap of 97.9%. (StableWP)
User Behavior Statistics
- Shopping cart abandonment statistics reveal that the reason why people abandon their cart is due to extra costs like shipping costs, tax, miscellaneous expenses, etc. (Baymard)
- Mobile users have the highest abandonment rate of approximately 80.79%. ( Barilliance)
- It is also estimated that around 57% of customers leave the page if it doesn’t load in 3 seconds. (Voucher Cloud)
- It may also be noted that complicated websites which are difficult to navigate also lead to shopping cart abandonment. (Forbes)
- Around 44% of UK customers abandon their carts because their favored payment method is unavailable. (IT Pro Portal)
- Due to pandemics and high unemployment, online window shopping has become a new customer trend. (Vice)
- Shopping carts are abandoned by 50% of customers if appropriate delivery options are not available. (Smart Company)
- 86% of online shoppers are found to abandon their cart before checkout. (CSA)
- The highest add-to-cart rate is for desktop users which are estimated at 7.92%. (Dynamic Yield)
Cart Abandonment Business Statistics
- Using Artificial Intelligence, JCPenney dropped its shopping abandonment rate by 18%. (Retail Info Systems)
- According to Moosend’s data, it has been estimated that customers open 45% of cart abandonment rates. (Moosend)
- Online retailers are now searching for new solutions to reduce cart abandonment rates. (Forbes)
- Microsoft has conducted several tests where they have found that due to strong customer authentication, carts are abandoned. (Finextra)
- Items can be added to shopping carts via Google, which helps to verify the price provided by online merchants. (SEO Roundtable)
- By providing a “Buy Now, Pay Later” installment option, the Shopping cart abandonment rate can be reduced. (IBS Intelligence)
Shopping Cart Abandonment Prevention Statistics
- If there is a simpler and faster way of buying a product online, 55% of buyers are likely to buy the product online. (CSA)
- Amazon has the highest user buying rate of 77% due to its simple checkout process. (CSA)
- If an online store has multiple payment modes, 40% of shoppers may be more willing to buy the product. (StableWP)
- Retargeted advertisements are noticed by 3 out of 4 shoppers. (Invesp)
- Seeing credit card logos makes 80% of online shoppers more secure. (StableWP)
- Approximately 50% of businesses have seen an improvement in their sales due to free shipping. (StableWP)
- If return processes are easier and quicker, around 35% of shoppers are likely to purchase the product online. (SaleCycle)
Well, shopping cart abandonment will always be present. Customers may not always commit to the products on their virtual baskets. However, companies can reduce their rate by applying effective strategies. The above statistics would give you an idea of how you may reduce your portal’s cart abandonment rate.
1. What is shopping cart abandonment?
When a customer drops out of the purchase during the checkout process and leaves the items abandoned in their cart, it is known as shopping cart abandonment.
2. How can a company reduce shopping cart abandonment rates?
Well, there are ample ways through which you may reduce the cart abandonment rates. However, A/B testing is the key to reducing the same.
3. What percentage of customers usually leave their carts abandoned?
According to a study conducted by Baymard Institute, it has been estimated that 69.57% of shopping carts are left abandoned, i.e., out of 100 potential customers, 70 customers leave their carts abandoned.