11 Best Customer Engagement Software To Foster Customer Relationships in 2024

Building meaningful customer relationships has become more challenging in today’s digital age, where communication is constant, and competition for customer attention is fierce. That’s where best customer engagement software comes into play.

By leveraging technology, businesses can forge stronger customer connections, deliver personalized experiences, and drive positive business outcomes.

In this article, we will explore the concept of customer engagement and the importance of best customer engagement software and delve into the top 11 best customer engagement software tools of 2024.

What is Customer Engagement?

Customer engagement is the emotional connection and relationship with a company or brand. It goes beyond customer experience, support, and success, encompassing the overall interaction and engagement a customer has throughout their journey with a brand.

Building a strong customer engagement strategy is crucial, as engaged customers tend to be loyal, spend more, and advocate for the brand.

According to Gallop, fully engaged customers represent an average of 23% premium in share of wallet, profitability, revenue, and relationship growth compared to the average customer.

Why Do you Need Customer Engagement Software?

To effectively engage with customers, businesses need the right tools and technologies. Customer engagement software provides:

• A centralized platform for managing customer interactions.
• Tracking user behavior.
• Analyzing customer interactions.
• Optimizing the customer journey.

These software tools enable businesses to deliver personalized experiences, automate processes, collect meaningful feedback, and make data-driven decisions.

By leveraging best customer engagement software, companies can enhance customer satisfaction, increase retention, and drive revenue growth.

Best Customer Engagement Software

1. NotifyVisitors

NotifyVisitors is a comprehensive best customer engagement software platform offering various tools to optimize customer interactions. It provides features like personalized push notifications, web and app notifications, surveys, feedback forms, and exit intent popups.

NotifyVisitors enables businesses to engage with customers at key touchpoints, deliver personalized messaging, and collect valuable feedback. The platform also offers reporting and analytics tools to measure the impact of engagement efforts.

Pricing: NotifyVisitors offers a free plan. Paid plan starts from $60.

2. Drift

Drift is a best customer engagement software platform focusing on conversational marketing, sales, and support. It offers various communication channels, including live chat, video, and email, as well as self-service chatbot flows and integrations with third-party knowledge base software.

Drift’s web widget can be easily installed on any page, allowing businesses to capture customer and lead information, deliver targeted messaging, and provide proactive support.

The platform offers a landing page builder, in-app meeting scheduling, and comprehensive reporting dashboards. Drift’s engagement score metric helps prioritize leads based on engagement touchpoints.

Pricing: Free plan available. Paid plans start at $2500 per month.

3. Pendo

Pendo is a product engagement platform that helps businesses provide better customer experiences through analytics, in-app guides, surveys, and road mapping.

It offers analytics tools to understand user behaviour, visualize user paths, and segment users for maximum impact.

Pendo also allows businesses to create in-app guides for essential points in the customer journey. While Pendo’s pricing can be higher, it offers a range of features for enterprise teams.

Pricing: Free plan available. Paid plans start at $583.33 per month (paid annually).

4. Optimizely

Optimizely is a best customer engagement software tool that specializes in A/B testing. It allows businesses to experiment with multiple versions of customer touchpoints, such as landing pages or product features, to determine which performs better with their audience.

Optimizely supports low/no code experimentation, enabling teams to design experiments using a WYSIWYG editor. The platform’s segmentation tools help tailor experiences to targeted audiences, and its reports provide valuable insights for informed decision-making.

Pricing: Contact for Experiment plan pricing.

5. HubSpot CRM Suite

HubSpot CRM Suite is a comprehensive customer engagement platform that brings all customer interactions onto one centralized platform. It offers various products, including Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub.

With HubSpot, businesses can manage customer communications, track support requests, nurture sales leads, create blogs, design email campaigns, run A/B tests, and access in-depth reporting dashboards. While the free plan offers significant value, many advanced features require a paid plan. You can also connect one of the best accounting software with hubspot to complete you business pipelines in paid plans.

Pricing: Free plan available. Paid plans start at $29.97 per month.

6. Mixpanel

Mixpanel is a robust analytics platform that helps businesses understand how customers interact with their products. By gaining a deeper understanding of customer personas, habits, and behaviours, companies can make data-driven decisions to improve their products and customer experiences.

Mixpanel allows companies to track user data, create events for various actions, and analyze customer engagement throughout the customer journey.

The platform supports integrations with other tools to inform email and in-app messaging campaigns.

Pricing: Free trial and plan available. Paid plans start at $20 per month.

7. Intercom

Intercom is a well-known best customer engagement software platform that sales, marketing, and support teams use. It offers various engagement tools such as live chat, in-app messaging, shared inbox, knowledge base builder, and customizable chatbots.

Intercom allows businesses to create product tours, in-app tooltips, and custom chatbots, enhancing customer experiences. While Intercom offers a powerful suite of tools, it may be pricier for smaller teams.

Pricing: Free trial available. Paid plans start at $74 per month (includes two seats).

8. Typeform

Typeform is a best customer engagement software platform that focuses on creating beautiful and interactive forms. It offers a library of customizable templates for various use cases, including order forms, feedback forms, surveys, quizzes, and sign-up forms.

Typeform’s reporting dashboards provide insights into user responses, and the platform integrates with other tools for additional analysis. Its condition-based logic allows businesses to create free or gated products.

Pricing: Free plan available. Paid plans start at $25 per month.

9. Forumbee

Forumbee is a best customer engagement software platform focused on self-service and community. It allows businesses to create internal or external knowledge bases and community discussion forums, empowering customers to find the information they need quickly.

Forumbee’s knowledge base solution offers an easy-to-use editor, hierarchical content structure, customizable help centres, and team roles. The platform enables interaction and knowledge sharing through discussion forums and Q&A sections.

Pricing: Free trial available. Plans start at $250 per month.

10. Help Scout

Help Scout is a powerful best customer engagement software platform designed to help businesses build meaningful customer relationships. It offers a shared inbox that centralizes all customer communications, making it easy for teams to manage multiple email addresses and live chat conversations.

Help Scout facilitates contextual communication by displaying relevant customer information in each conversation window, enabling personalized responses. 

The software also offers proactive messaging through its engagement widget, Beacon, and micro surveys to collect meaningful feedback.

With Help Scout’s knowledge base solution, Docs, businesses can empower customers to find answers independently. The platform also provides robust reporting and analytics tools to make data-driven decisions. Learn more about HelpScout alternatives for insights on customer engagement solutions.

Pricing: Free trial available. Plans start at $20/user per month.

11. Zendesk

Zendesk is an omnichannel communications platform known for its customer support tools. It allows businesses to manage service requests across major channels like email, live chat, voice, SMS, and social media.

Zendesk Suite plans also offer customizable help centers, community forums, and chatbot functionalities. The platform provides comprehensive reporting dashboards, support integrations, and brings all customer information into one place through Zendesk Sunshine, a CRM platform.

Pricing: Free trial available. Plans start at $19 per month for Zendesk Support and $20 per month for Zendesk Sales.

Conclusion

Best customer engagement software is crucial in helping businesses build and nurture meaningful relationships with their customers. By utilizing these customer engagement software tools in 2024, companies can deliver personalized experiences, collect meaningful feedback, and make data-driven decisions.

Each software tool offers unique features and pricing options, allowing businesses to choose the best solution for their needs and budget. Whether it’s NotifyVisitors, Help Scout, Drift, Optimizely, HubSpot, Mixpanel, Intercom, Zendesk, Typeform, Pendo, or Forumbee, these customer engagement software tools unlock the power of customer relationships and drive business success.