7 Best CleverTap Alternatives You Must Try in 2024

Are you searching for robust alternatives to CleverTap for your marketing and customer engagement needs? Look no further! In this blog, we will discuss the 7 best CleverTap alternatives offering diverse features, from advanced analytics to personalized messaging and multi-channel engagement.

Whether you’re focused on user segmentation, behavioral analytics, or cross-channel orchestration, these alternatives have covered you.

Best CleverTap Alternatives You Must Try

Here are the 7 best CleverTap alternatives you must consider to elevate your customer engagement level

1. NotifyVisitors

NotifyVisitors is the best CleverTap alternative that helps businesses unify their customer data from various sources, such as websites, apps, and offline interactions.

This unified view allows businesses to create comprehensive customer profiles and deliver personalized experiences across marketing channels.

NotifyVisitors boasts features like real-time data ingestion, identity resolution, segmentation capabilities, and journey orchestration tools.

Features

• Journey builder: Our platform contains a journey builder tool that helps create and automate customer journeys. This enables businesses to deliver personalized customer experiences at each customer lifecycle stage.

• Unified customer view: Our CDP unifies customer data from all sources, including websites, mobile apps, CRM systems, and marketing automation platforms. This gives enterprises a unified view of each customer, including their demographics, behaviors, and interactions with the brand.

• Segmentation: We enable businesses to segment their customers based on different criteria, such as demographics, behaviours, and interests. Businesses can use advanced segmentation to effectively target their marketing campaigns and deliver more relevant customer messages.

• Funnel analysis: We also offer funnel analysis tools that help businesses track customer movement through their sales and marketing funnels. This helps businesses identify and address any areas where customers are dropping off.

• AI-powered features: Leverage AI to power features such as personalized product recommendations, churn prediction, and best channel and send time optimization

• Real-time data ingestion and processing: It processes customer data in real time, allowing businesses to make decisions based on the most up-to-date data.

• Identity resolution: We help you resolve customer identities across all channels, giving businesses a complete view of each customer.

• Predictive analytics: Our platform offers tools that help businesses predict customer behavior and determine potential opportunities.

Pros

• Seamless integration with third-party apps
• Comprehensive data collection
• Powerful segmentation for more targeted campaigns
• Personalized messaging to engage customers
• Automated workflows 
• Dedicated account managers for better customer support

2. MoEngage

MoEngage is a customer engagement platform (CEP) that incorporates CDP functionalities. It excels at gathering customer data from various sources, such as websites, apps, and purchase history.

This data is then unified to create a holistic customer profile, allowing targeted marketing campaigns across multiple channels like email, SMS, and push notifications.

Features:

• Customer Data Management: Organizes and unifies data from various sources.
  
• Segmentation & Targeting: Creates audience segments based on specific criteria.
  
• Omnichannel Marketing: Delivers personalized campaigns across different channels.
  
• Real-time Personalization: Tailor made website experiences and content based on user behavior.
  
• AI-powered Optimization: Uses machine learning to optimize campaigns and improve performance.

3. UserInsider

UserInsider takes customer data platforms (CDPs) to the next level. It excels at not just unifying customer data from various sources like websites, apps, CRMs, and marketing tools, but also in activating it for impactful experiences.

This AI-powered platform goes beyond data collection by analyzing customer behavior and predicting future actions. With this foresight, UserInsider orchestrates personalized journeys across all channels, including email, SMS, push notifications, and in-app experiences.

Features

• Unified Profiles: Understand each customer completely.
  
• Personalized Journeys: AI-powered targeting for messaging, offers, etc.
  
• Automated Marketing: Streamlined workflows for better lead nurturing and engagement.
  
• Real-time Analytics: Track performance and identify improvement areas.
  
• A/B Testing: Optimize campaigns for maximum impact.

4. Braze

Braze is another clevertap alternative that allows businesses to create strong relationships with their users across different channels.

It is more than just traditional automation software, as it offers omnichannel marketing, user lifecycle management, and customer support.

Moreover, it helps you send targeted messages and automate personalized experiences. Braze caters mainly to B2C brands of all sizes, enabling them to facilitate user loyalty and drive growth through meaningful customer interactions.

Features:

• Omnichannel Marketing: Use email, push notifications, SMS, and in-app messaging to reach users on their preferred channels.

• User Lifecycle Management: Create personalized journeys based on user behavior and preferences throughout their lifecycle.

• A/B Testing: Try different content and messaging to optimize campaign performance.

• Real-time Analytics: Get insights about user behavior and measure the effectiveness of your engagement strategies.

5. Plotline

Plotline is a customer engagement platform developed for B2C companies to grow user activation, feature adoption, and conversions within their apps.

Plotline focuses on in-app experiences, helping you build native overlays and embeds that seamlessly integrate with your app’s design.

This allows you to guide new users through onboarding processes, highlight new features, and deliver targeted promotions without depending on developer resources.

Features:

• No-code in-app experiences: Build UI overlays and feature spotlights without needing coding expertise.

• A/B testing: Optimize your in-app experiences by testing variations and measuring results.

• Omnichannel engagement: Integrate with push notifications, SMS, and email for a comprehensive engagement strategy.

• Real-time user segmentation: Target specific user segments based on actions taken or user attributes for personalized engagement.

• Analytics and reporting: Track the performance of your in-app campaigns and measure their impact on user behavior.

6. Segment.com

Segment.com is a customer data platform that simplifies how businesses organize, clean, and control customer data. It is a central hub that gathers data from websites, mobile apps, and marketing tools.

Segment then cleans and organizes this data, making it easier to analyze and employ for marketing, product development, and other customer-centric initiatives.

By unifying customer data, Segment helps businesses gain a holistic view of their audience and form more personalized and compelling customer experiences.

Features:

• Data collection from multiple sources: Integrates with hundreds of marketing tools and platforms.

• Data transformation and cleaning: Provides consistent and accurate data for analysis.

• Customer data segmentation: Allows customers to be grouped based on specific criteria.

• Data destination routing: Sends data to different marketing and analytics tools.

• API access for developers: Enables custom integrations and workflows.

7. Netcore cloud

Netcore Cloud is a customer engagement platform that enables businesses to personalize customer journeys and interactions across different touchpoints.

Moreover, it presents omni channel communication tools and data analytics to better understand your audience.

Netcore Cloud facilitates businesses in sending targeted communications through email, SMS, push notifications, WhatsApp, and other channels, encouraging more robust customer relationships and driving growth.

Features:

• Omnichannel Marketing: Reach customers across channels for a unified and personalized experience.

• Marketing Automation: Automate repetitive tasks and trigger personalized campaigns based on user behavior.

• Customer Data Platform (CDP): Comprehensive customer data from various sources to gain a 360-degree customer view.

• Personalization: Tailor-made content, offers, and recommendations based on customer preferences.

• Analytics and Reporting: Track campaign performance, measure ROI, and gain actionable insights to optimize marketing efforts.

Conclusion

In conclusion, the marketing and customer engagement landscape is dynamic, and having the right tools is essential for staying competitive. These are some of the best CleverTap alternatives discussed here offer diverse features, from advanced analytics to personalized messaging, catering to various business needs.

By carefully evaluating these options, businesses can make informed decisions that align with their specific requirements, ultimately leading to enhanced customer engagement strategies and business growth. growth.