24 Best Marketing Automation Apps For Shopify in 2024

Shopify has loads of features to manage and scale your e-commerce business. However, there’s no one size fits all solution when it comes to e-commerce, especially when it comes to marketing automation. That’s why the market offers plenty of Shopify apps.

But finding the best Shopify apps that’ll fulfill the requirements of your e-commerce store is crucial. This blog will help you in this regard. Go through our list of the best marketing automation apps for Shopify.

24 Best Shopify Marketing Automation Apps to Consider in 2024

Here are 24 of the most popular marketing automation apps for Shopify. You’ll find a short description of each of them, along with a list of their features and pricing below. So, read on.

1. NotifyVisitors

NotifyVisitors is the topmost candidate on our list of the best Shopify marketing automation apps as our omnichannel marketing tool. Our app lets you seamlessly automate your e-store’s marketing through email, SMS, Whatsapp, Pop-ups, NPS, lead forms, and more. You can customize your campaigns for better branding. 

Features:

• Omnichannel marketing
• A/B Testing
• Drag-and-drop editor
• Segmentation
• Personalization
• Integrations
• Detailed analytic reporting

Pricing: Get in touch with the vendor to know the pricing. 

2. InviteReferrals

InviteReferrals is a referral marketing app for Shopify. With referral marketing being the best marketing strategy since time immemorial, automating it with this simple yet powerful tool can increase your customer base, sales, and revenue generation therefrom. You can use this tool on mobile apps and websites. You can use it for running your loyalty program as well. 

Features:

• Visual Editor
• White-labeling
• Multi-event rewarding
• Multiple campaigns 
• Social Sharing
• Security/Fraud prevention
• Secure payment checkouts
• Multi-lingual
• Influencer identification
• Referral statistics

Pricing: Its basic plan costs $99 per month. All plans come with a 14-day free trial. 

3. SearchPie

SearchPie is a Shopify SEO app that provides you with various features to optimize your online store for search engines.

The app’s features, including keyword optimization, meta tag and description editing, and product page analysis, high-speed performance help you improve website’s ranking in search engine results and attract more potential customers to your online store.

Using SearchPie, businesses can increase their visibility in search engine results and monitor the website’s performance in real time. Therefore, you must use tools like SearchPie to stay ahead of your competitors and attract more potential customers.

Features:

• Up-to-date reports
• Meta titles, Meta descriptions and ALT tags Bulk Updating
• Site Speed-up (with Instant page, AMP, Image Compressing…)
• Website’s credibility improvement (Long & 404 URLs auto-detected & navigated)
• Auto Rich Snippets JSON-LD
• Local SEO

Pricing: Free plan is available. Paid plans come with a 3-day free trial.

4. Avada

Avada is the next marketing automation app for Shopify we’ll discuss. It facilitates marketing automation via popups, email, and SMS. There are plenty of fully-customizable templates for emails and popups. You can also choose from various popup formats. It has a built-in reporting feature that tells you how your marketing campaigns are performing.

Features:

• Different popup formats
• Segmentation
• Templates
• Customization
• A/B Testing
• Analytic Reporting

Pricing: Its price starts at $9 per month. 

5. Social Snowball

Social Snowball is another referral marketing software for Shopify. You can launch it quickly and it lets you create, launch, and manage multiple referral campaigns with it. Though it’s feature-rich, the basic plan forces you to pay a percent of your referral revenue to the vendor. 

Features:

• Customization
• Discount codes
• Bulk payouts or gift card sending
• Multiple currencies
• Analytic reporting

Pricing: The plans start at $99 per month. It also takes 3% of your referral earnings generated through the app. All plans come with a 30-day free trial. 

6. Seguno 

Seguno is a user-friendly email marketing automation platform designed exclusively for Shopify. It can also be integrated with popups, banners, social media platforms, and more. Its Canva integration lets you build beautiful emails and send them from your Shopify store. You can target shoppers with flexible placements and triggers to maximize your email list growth. 

Features:

• Templates
• Customization
• Popups
• Triggers

Pricing: The tool comes for free for up to 250 subscribers. The paid plan is offered at $10 per month for every 1000 subscribers. 

7. AiTrillion

AiTrillion is a multi-channel marketing automation app for Shopify. It lets you automate your marketing through eleven different marketing channels including email, SMS, loyalty program, web push notifications, product review collection, product recommendations, announcement bar, membership program, affiliates, and more.

Features:

• Email marketing
• SMS marketing
• Push notifications
• Loyalty program
• Product reviews

Pricing: There’s no free plan available. The plans start at $15 per month. They come with a 14-day free trial. 

8. Klaviyo

Klaviyo is the next candidate on our list of the best marketing automation apps for Shopify. It can be used to deliver personalized experiences across your website, in-app notifications, and SMS. It automatically generates customer profiles and updates different customer segments. The tool also employs data science-powered predictive analytics. 

Features:

1. Segmentation
2. Personalization
3. Customer Profiling
4. Predictive analytics

Pricing: Klaviyo offers a free version. The priced plans start at $20 per month for email and $5 for SMS.

9. WooChat

WooChat is a WhatsApp marketing automation app for Shopify. It helps you increase sales and boost retention through WhatsApp marketing. It has features for helping you recover sales lost via abandoned carts and unpurchased viewed products, make product recommendations, send timely re-ordering reminders, send COD, and more. 

Features:

• Opt-in tools
• Analytics
• Abandoned cart recovery
• Product recommendations
• Order Confirmation
• Shipment Tracking

Pricing: There’s a free plan available. The paid plan costs $15 per month. 

10. Vitals

Vitals is an all-inclusive Shopify marketing automation platform. It has more than 40 features to boost the conversions of your Shopify store. You can collect and import product reviews, upsell and bundle sell products, build your email list with popups, send scarcity and urgency notifications, and much more. 

Features:

• Email marketing
• Push notifications
• Currency converter
• Live chat
• Collect/Import product reviews

Pricing: There’s no free plan available. The paid plan costs $29.99 per month. It comes with a 30-day free trial. 

11. Hippo

Hippo is a marketing automation app that encompasses SMS, email, and WhatsApp. It enables better targeting via the robust segmentation of your Shopify customers. For, you get to recognize user behavior with its RFM (Recency, Frequency, and Monetary) matrix. 

Features:

• Segmentation
• SMS 
• Email
• Whatsapp
• Real-time analytics

Pricing: There’s a free plan available and the paid plans start at $49 per month. 

12. Tobi

Tobi is a text/SMS marketing automation software. It has features to automate the sending of your abandoned cart reminders, promotional offers, and order updates to customers. You can also automate your text messages to greet customers on their birthdays with a discount code, reward newbies with an enticing price reduction, etc. 

Features:

• SMS marketing
• Segmentation
• Retargeting
• Cross-selling

Pricing: There’s a free plan available and paid plan costs $29 per month. 

13. Left Brain

Left Brain is an email marketing automation app for Shopify. With it, you can automate the tracking of customer behavior and target them accordingly. It’s known for its customer lifecycle management capability. 

Features:

• Email marketing
• Segmentation
• Customer lifecycle management
• New product alerts
• Abandoned cart recovery

Pricing: There’s no free version of Left Brain. The paid plan begins at $10 per month and comes with a 30-day free trial.

14. Emotive

Emotive is the next candidate on our list. It’s a platform for automating your Shopify store’s text marketing. You can craft two-way SMS campaigns from its huge template library. You can grow your SMS contacts via checkout flows and customized pop-ups. 

Features:

• SMS marketing
• SMS audience building
• Segmentation
• Attribution Analytics
• Reporting

Pricing: There’s a 30-day free trial offered. Contact the vendor to know the app’s pricing.

15. Omnisend

Omnisend is the next Shopify marketing automation app on our list. It lets you grow your contact list and send text messages, emails, and popup notifications on autopilot mode. You can create good-looking emails and interactive signup forms with its drag-and-drop email and form builders. 

Features:

• Segmentation
• Contact list growing tools
• Drag-and-drop editor
• Pre-built marketing automation
• Integrations

Pricing: There’s a free plan available and the paid plans start at $16 per month. 

16. MailerLite

MailerLite is an email marketing automation platform. It has an intuitive dashboard and facilitates advanced marketing through its segmentation. It lets you set up automated, well-tailored campaigns to win back lost sales and promote new products. 

Features:

• Email marketing
• Segmentation
• Product Import
• Revenue Tracking
• Analytics
• List growing tools

Pricing: There’s a free plan available. The paid plans begin at $10 per month. They come with a 30-day free trial. 

17. Outfy

Outfy, a social media marketing platform for Shopify, lets you easily create animated GIFs, collages, videos, and more of your products to engage users and promote your store on social media. Just like everyone needs a fast internet service provider like Cox Internet, social media is also an essential part of life. Its SmartQ automation facilitates the automatic curation and publishing of posts. 

Features:

• Customized Templates
• Social media marketing
• Smarter Hashtags

Pricing: There’s a forever free plan available. The paid plans start at $15 per month. All plans come with a 7-day free trial. 

18. TinyEmail

TinyEmail is an email marketing automation app for Shopify. Powered by OpenAI, the app enables you to come up with effective email subject lines and marketing copy. Its high-end AI marketing manager creates customer segments and crafts perfectly personalized messages. 

Features:

• Email creation
• Email marketing
• Segmentation
• Advanced personalization

Pricing: There’s a free plan available. The paid plans begin at $15 per month. 

19. Refersion

Refersion is an affiliate marketing automation app for Shopify. It’s a tool for accelerating your affiliate and influencer marketing and the revenue therefrom. It lets you promote and track unlimited affiliate offers with customized rewards and commissions. 

Features: 

• Affiliate marketing
• Influencer marketing
• Unlimited affiliates
• Customized rewards and commissions
• Data attribution and insights

Pricing: The plans start from $99 per month and come with a 14-day free trial.

20. QuickReply.ai

QuickReply.ai is a WhatsApp marketing and customer support automation tool. It lets you automate your notifications to customers through WhatsApp and facilitates two-way interactions. Since your messages will be personalized to each user, the conversions are also high.

Features:

• WhatsApp communication
• Personalization
• Tracking
• Order confirmation
• Order status alerts

Pricing: There’s no free plan available. The paid plans start at $35 per month.

21. Aument

Aument is an email, pop-up, and SMS marketing automation solution. It allows for automating the welcoming of newbies, winning back at-risk customers, incentivizing second purchases, and recovering abandoned carts through these channels. 

Features:

• Email marketing
• SMS marketing
• Pop-up notifications

Pricing: There’s no free plan available. The plans start from $15 per month and come with a 14-day free trial. 

22. Sender

The sender is an email and SMS marketing automation app. It offers many mobile-friendly email templates that you can customize with its drag-and-drop editor. Its email segmentation enables the sending of fine-tuned emails to specific subscriber segments. 

Features: 

• Email templates
• Drag-and-drop editor
• Segmentation 
• Personalized messaging
• Triggered drip campaigns

Pricing: There’s a forever free plan available. The paid plans start at $10 per month. 

23. SmartrMail

SmartrMail is the last but one software on our list of the best marketing automation apps for Shopify. It’s a solution for email and SMS marketing. There are many customizable templates and pre-built series of SMS and emails. 

Features:

• Templates
• Pre-built series
• Customization
• Segmentation
• Subscriber list opt-in
• Popups
• Migration

Pricing: There’s a free plan available. The price plans start at $19 per month and come with a 15-day free trial. 

24. Amplified 

Amplified is the final candidate on our list of the best Shopify marketing automation apps. It’s an app for SMS and email marketing. Numerous templates can be edited and customized to your needs and preferences. Its segmentation enables personalization that makes your content more relevant to your audience.

Features:

• SMS marketing
• Email marketing
• Templates
• Customization
• Segmentation

Pricing: There’s a free plan available. The paid plans start at $29 per month. 

Wrapping up

This blog has discussed the overview, features, and pricing of 24 of the best Shopify marketing automation apps. Some of these are for email marketing alone, others are for SMS marketing, and others are for pop-up marketing or WhatsApp marketing. 

However, you need an app that seamlessly delivers your marketing and communication messages across different channels in a unified manner. That’s why we suggest the omnichannel marketing automation app- NotifyVisitors. Do try it here for free.

FAQs

1. What is marketing automation?

Marketing automation is the use of software for handling regular marketing tasks without human interference. It allows businesses to effectively target prospects and customers across channels. 

2. What is the benefit of marketing automation?

Automating the marketing efforts gives your team more time to focus on core activities such as the overall strategy. It can also give in-depth insights into customer behavior. 

3. How does marketing automation help marketers?

With marketing automation, marketers can automate their repetitive marketing tasks, and thereby, not only become more productive but also deliver more personalized experiences for their customers.