New “Frequency Per User” trend in Insights

We’ve added a Frequency Per User trend option to Insights reports, helping you understand how often users perform a specific event on average.

Why it’s useful:

This metric shows the average number of times each user performs an event, giving you a better view of engagement patterns.

Example:

If an Order Placed event happens 100 times across 50 users, the frequency per user is: 100/50 = 2. This means, on average, each user placed 2 orders.

How to use it:

1. In your Insights report, select the event you want to analyze.
2. From the Select Event Trend dropdown, choose Frequency Per User.

3. Your report will update to display the average event frequency per user for the selected time period.

With this, you can easily spot your most engaging actions and identify where user interaction is strongest.

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