Angel Broking Increased De-mat A/C open Leads by 15% using NotifyVisitors Heatmaps + AB Testing Software

About the Client

Angel Broking Limited is one of the largest independent full-service retail broking houses in India in terms of active clients on NSE as of July 31, 2018.

It (formerly known as Angel Broking Private Limited) is a member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE), Metropolitan Stock Exchange of India (MSEI), NCDEX & MCX. Angel Broking Limited (formerly known as Angel Broking Private Limited) is also registered as a Depository Participant with CDSL.


  • New De-mat A/c open Leads


Angel Broking was in the process to optimize their Open an Account Lead Form on their Website. To achieve the goal of increasing the number of new Leads, they wanted to understand why the site visitors are not converting and what’s wrong in their current Lead Form format. They decided to analyze the clicks to determine the major attraction for the users to navigate on the website using Ab Testing and Heatmaps.

Approach to the Solution 

Heatmap was Implemented First to understand the highly activated position of existing Open Account Lead Form. HeatMap represents visitors engagement on the website. Later, HeatMap Analysis was executed to understand which section performed better in terms of user engagement moving to next.

mobile heatmap

As you can see, user engagement in Select city field is more than the Top Eight cities. After analyzing user behavior reports, Angel Broking decided to run an AB Testing Campaign. They moved the highly engaged field above the top 8 cities option with the help of simple NotifyVisitors AB Test Editor.

ab testing


Angel Broking was able to achieve a 15% increase in new De-mat open A/c Leads with the help of Notifyvisitors Conversion Rate Optimizer Software (Heatmaps + AB Testing).