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Whatsapp message templates

15+ WhatsApp Message Templates for Businesses in 2024

In today’s digital era, businesses are looking for effective marketing channels to connect with their target audience. WhatsApp for Business has emerged as a powerful tool for marketing and communication, with its massive user base of 2 billion active users.

To make the most of this platform, businesses need to leverage WhatsApp templates, which are pre-built standardized messages that can be reused for various marketing campaigns. In this blog, we will discuss the various whatsapp message templates that you can use for various business purposes.

What is a WhatsApp Message Template?

A WhatsApp template message, also known as a highly structured message, is a predefined message format that businesses can use to automate and streamline their interactions with customers.

These templates can include interactive and dynamic content, such as placeholders that change based on user data, making the messages more personalized and engaging.

WhatsApp templates are versatile and can be used for a wide range of purposes, including sending promotional messages, product announcements, order updates, appointment reminders, and customer care messages. They provide businesses with a convenient way to deliver information and updates to their customers in a standardized format.

The Importance of WhatsApp Templates

WhatsApp templates are crucial for businesses using the WhatsApp Business API (Application Programming Interface). To initiate conversations with users, businesses have to send template messages that have been approved by WhatsApp. These templates ensure that businesses do not spam users and maintain a high-quality user experience.

Using WhatsApp templates saves time and effort in creating and sending messages. Instead of waiting for approval for each individual message, businesses can have their templates pre-approved, allowing for faster campaign creation and sending.

Rules for Creating WhatsApp Templates

When creating WhatsApp templates, businesses must adhere to certain rules and guidelines set by WhatsApp. These guidelines ensure that the templates comply with WhatsApp’s policies and provide a positive user experience. Here are some key rules to keep in mind:

  • Opt-in Contact List: Businesses must have an opt-in contact list, meaning they can only send messages to users who have given their consent to receive WhatsApp communications.
  • Template Name: The template name should only contain lowercase alphanumeric characters and underscores. Special characters and spaces are not allowed.
  • Message Content: The content of the message should comply with WhatsApp’s Commerce Policy. Businesses cannot promote goods and services that are restricted by WhatsApp, such as prescription drugs, cigarettes, alcoholic beverages, weapons, etc. Additionally, businesses cannot ask users for financial data or other sensitive identifiers.
  • Variables: Templates can include variables, which are placeholders that are dynamically replaced with user-specific information. Businesses need to provide sample values for these variables in their template submissions.
  • Formatting: Proper formatting is crucial for template approval. Variables should be formatted correctly using double curly brackets, such as {{variable}}. Missing or mismatched variable parameters can result in template rejection.
  • Approval Process: Once a template is submitted, it goes through an approval process by WhatsApp. The review process usually takes about 24 hours, during which the template is evaluated for compliance with guidelines.

If a template gets rejected, businesses can edit and resubmit it for review. It’s important to ensure that the revised template meets all the guidelines before resubmitting.

Best Practices for Effective WhatsApp Templates

To create effective WhatsApp templates that engage customers and drive results, businesses should follow these best practices:

  • Keep it Personalized: Use variables in your templates to personalize the message content based on user data. This helps create a more personalized and relevant experience for the recipient.
  • Be Clear and Concise: Keep the message content clear, concise, and to the point. Avoid using complicated jargon or excessive information that may confuse the recipient.
  • Use Emojis and Formatting: Emojis can add a touch of personality and enhance the visual appeal of your templates. Additionally, you can use formatting options like bold and italics to highlight important information.
  • Maintain a Balanced Frequency: While templates are a powerful tool, it’s important not to overload users with messages. Maintain a balanced frequency of WhatsApp marketing messages to avoid overwhelming your audience.
  • Monitor Quality Metrics: Keep an eye on the quality metrics of your templates. WhatsApp provides status indicators for template approval, such as “Pending,” “Approved,” “Rejected,” “Flagged,” and “Disabled.” Monitor these metrics and make necessary improvements to ensure high-quality templates.

With these best practices in mind, businesses can create WhatsApp templates that effectively engage their audience and drive meaningful interactions.

Best WhatsApp Business Message Templates to Use

To help businesses get started with WhatsApp templates, here are some whatsapp message template examples that cover a range of business use cases. These templates can be customized to suit your specific needs and provide a foundation for your WhatsApp marketing efforts.

(A)Transactional WhatsApp Message Template

1. Welcome Message

Use this template to welcome new users and provide them with a brief overview of your company and product/service. Welcome to [Company Name]! 😀 I’m [Your Name], [Your Role] at [Company Name], and I want to guide you through your next steps with [Product/Service Name]: – [Step 1] – [Step 2] – [Step 3] For more information, visit our website at [Your Company Website]. Thanks for choosing us!
Hello {name}, We couldn’t be happier to welcome [Product or service] into the [company] family. 🤩 But what is [a product] actually? It’s a [short description of a product]. You may have heard about such solutions before, but we assure you that [Product] is one of a kind. Bold statement? Just look at this list of benefits that [product name] brings!👇 Benefit 1 Benefit 2 Benefit 3 Pretty convincing, huh? You have to test our [product/service] to learn about its full potential. Check it out!! {CTA button}
Dear [Name], Welcome to [Brand Name].😊 We will use this chat to send you updates, reminders, and offers. To stop receiving messages from us, please reply with ‘STOP’.

2. Cart Abandonments

Send this template to your customers to remind them about their cart abandonment.

👀 Hi {Name}, Remember that {{product}}  you loved on our website today? It’s still in your cart Our stylist believes it’ll look much better on you! Your favorite {{product}} is just a click away 🥳
“Hi {Name}. 👀 We noticed your cart looks heavy. Come back soon to complete that purchase!! Feel free to reply with any query or to request our assistance. We will be happy to help.
🙋 Hi {{name}} We’ve got some good news for you! The item in your cart is now 25% 🤩🤩 Simply click here to complete the purchase- We’ve applied the discount code! But hurry this offer is valid only for the next 48 hours ⏳ 👉 {{link}}

3. Account Activation Message

Send this template to users to confirm that their account has been successfully activated.

Dear [User Name], The [Company Name] team is glad to see you on board! Your account has been activated. You can access and manage your personal account by following this link: [Link]. Feel free to contact our customer support at [Company Email Address] if you have any questions.

4. Order Confirmation

Use this template to inform customers that their order has been successfully confirmed and provide relevant details.

Hi [Customer Name]! Your order number [Order Number] is successfully confirmed. Your order will be sent to you within 3-5 business days. Visit [Link] for information on estimated delivery time. You can track your shipment by clicking on the button below. Track my order (CTA) Woohoo🎉🎉🤩 Your order *[Order No.] of *[Product name]* for *[Amount]* has been confirmed & will reach you shortly 🛳 Thanks for shopping with us! 😇

5. Appointment Update

Send this template to update customers about any changes or updates to their scheduled appointment.

Hi [Customer Name]! Your appointment with [Company Name] is coming up. If you need to change this reservation, please use the button below. Reschedule (CTA)
🙋 Hi {name}! Thank you for your appointment with {{shop_name}} on {{appointment_date}}. Please arrive at least 10 minutes before your appointment time. We look forward to seeing you then! Reply 👉 1 to confirm, 2 to cancel, 3 to Reschedule.}
Hey {name}, this is a friendly reminder for your upcoming appointment on {{Date}} at {{Time}} with {{Staff Name}} at (Business Name). We can’t wait to see you!  Please reply 👉 C to confirm.
🙋 Hi {name}. I’m Emma from {{Company_Name}}. Thanks for booking {{Service #1}} and {{Service #2}} with us on {{Day, Time}}. 🚨 Please respond CONFIRM to confirm your appointment or CANCEL to cancel it. Feel free to call us if you have any questions.
👀 Hey {name}! Don’t forget that you’ve registered for {{fitness_class}} at{{class_time}}, {{class_date}}. See you there!

6. Support Update

Use this template to acknowledge customer support inquiries and provide an estimated response time.

Hi [Customer Name]. Thanks for contacting our support team. A relevant agent will get back to you soon. Our typical response time is 24 hours.}
Hi {{1}}! You’ve recently contacted us on . We’re happy to inform you the issue is resolved now. Type start to submit another request.

7. Shipping Update

Notify customers that their order has been shipped and provide relevant tracking information.

Hello [Customer Name]! Your order has been shipped to your address [Shipping Address]. Use the tracking code [Tracking Code] to get relevant shipment information. ✨ Thanks for joining our text club! We can’t wait to share the best deals with you. And as a ‘thank you’ {{name}} , enjoy a free cup of coffee the next time you drop by 🥳🥳 Just show us this message and order anything off the menu!
Hi {{recipient_name}}, thanks for subscribing to {{company_name}}’s WhatsApp communication list! 🤩🤩 Reply anytime to unsubscribe from this service.

8. Payment Update

Confirm to customers that their payment has been received and provide relevant details about the order.

Hi [Customer Name], we’re confirming your payment [Payment Amount] for the order number [Order Number] has been received. Your order will be shipped within 2 business days. We’ll send the shipment confirmation and provide you with a tracking code soon.

9. Feedback Request

If you want to collect feedback from your customers, send them a WhatsApp message encouraging them to share their thoughts.

Hi [Customer Name]! We’re collecting feedback from our loyal customers to discover how we could improve our services for you. Make your opinion count by filling in this 2-minute survey: [Link].
Hello [Customer Name]! You have recently received your order from [Company Name]. If you’d like to share your experience, please open [Link]. It will take only 2 minutes of your time.
Hello { {customer_name} },  We hope you liked the { {product} } you purchased on { {date} }. Kindly share your experience with us so that we can serve you better. We would love to hear from you.  Simply choose from the options below Insert I’m Happy  Insert I’m Very Happy Insert Not Satisfied

10. Cancellation Message

Notify customers that their account or subscription has been canceled and provide any relevant instructions or alternatives.

Sorry to see you go, [Customer Name]! Let’s hope this break won’t last long. Meanwhile, would you share your experience with us by taking a quick survey? Follow the link to help us improve: [Link]. If you want to redeem your subscription, access your special offer here: [Link].

(B) Promotional WhatsApp Message Templates

11. New Product Alert

Use this template to announce the launch of a new product or feature and provide a discount code or offer.

Great news! [Product Name] is finally here! Purchase it by the end of the day with a discount code [Discount Code] and save 30% off the full price. Order here: [Link].

12. Sale Start Announcement

Notify customers about the start of a sale or promotion and provide details on the discounted products.

Sale alert! Explore exclusive deals on [Product Category] and grab our best-sellers with up to a 50% discount. The sale ends on [Sale End Date]. Click to see the offers (CTA).

13. Contest Promotion

Encourage customers to participate in a contest or giveaway and provide instructions on how to enter.

Win a [Product Name] NOW! Take your chance to get one of our [Product Name] for free. To win it, simply click the button below and fill in a short survey. We’ll announce a winner on [Winner Announcement Date] on our website: [Link]! Participate now (CTA)

14. Cross-Sell/Replenishment Message

Notify customers about related products or items that complement their recent purchase.

Hi [Customer Name], it looks like you’re almost out of [Product Name]! Make an order now before it’s too late. Use the [Discount Code] code to get your 20% discount on your next purchase.

15. Newsletter

Promote your newsletter and encourage customers to subscribe for updates and exclusive content.

Can’t deal with [Issue]? We’ve got you covered — these are 4 steps for addressing [Issue]: 💡 [Step 1] 🔑 [Step 2] 🙌 [Step 3] 💥 [Step 4] Read the full guide: [Link]

16. Loyalty Program Invitation

Invite loyal customers to join your loyalty program and offer special rewards or discounts.

Hi [Customer Name]! It’s been a long journey, huh? Now, let us thank you for your loyalty to [Company Name] and offer a $100 bonus on your future purchases for every friend you refer to us. Learn more about our loyalty program (CTA)

17. Event Invitation

Invite customers to attend a special event or webinar and provide details on the date, time, and registration process.

Hi [Customer Name]! We are excited to announce that this year’s [Event Name] will be hosted on [Event Date]. You’re cordially invited to take part in various hosted activities. Participation is absolutely free. To confirm your presence, fill out this form (CTA)

These WhatsApp templates provide a starting point for businesses to create effective and engaging messages for their marketing campaigns. Customize them to fit your specific needs and objectives.


WhatsApp message templates are a valuable tool for businesses to connect with their audience and drive engagement. By following the rules and best practices for creating WhatsApp templates, businesses can create personalized, engaging, and effective messages that resonate with their customers.

Use the provided examples as inspiration and customize them to fit your specific business use cases. With WhatsApp templates, you can take your marketing efforts to the next level and leverage the power of this popular messaging platform.

Shivani Goyal

Shivani is a content manager at NotifyVisitors. She has been in the content game for a while now, always looking for new and innovative ways to drive results. She firmly believes that great content is key to a successful online presence.