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35+ Branding Statistics to Improve Brand Positioning in 2024

Brand positioning describes how a brand is not the same as its competitors and where or how it occupies its place in the client’s mind. Therefore, a brand positioning includes making brand relationships with clients to make them perceive the brand in a specific way. 

By molding purchaser inclinations, brand positioning strategies are straightforwardly connected to customer loyalty, creating customer-based brand value and the ability to purchase the brand. 

So viable brand positioning can be referred to as the degree to which a brand is seen as good, unique, and credible to the consumer’s mind.

A brand with efficient and resourceful content helps improve the brand’s position. So even independent small companies can build their odds of coming out on top by correctly branding their product and services. 

To assist you in this branding venture, we put together a new rundown of branding statistics. 

B2B branding statistics

  1. 75% of B2B purchasers want branded content that helps them explore business ideas, yet 93% of brands center their content around “marketing” their products and services. (MarketingCharts)

  2. 45% of individuals surveyed said they would unfollow a brand on social media if their content is overwhelmed by “too-much” self-promotion. (BuzzStream)

  3. 65% of B2B buyers report that the winning seller’s content had a “huge effect” on their purchasing decision. (DemandGen Report)

  4. B2B decision-makers think about the brand as a central(as opposed to negligible) element of a supplier’s value proposition. (Forbes)

  5. B2B brands that associate with their purchasers on an emotional level procure double the effect over marketers who are as yet attempting to sell the business or valuable worth. (LinkedIn)

  6. B2B brands toll better with clients when they utilize emotive instead of practical marketing messages. (MarketingWeek)

  7. B2B advertisers have consistently referred to brand awareness as their top objective. (CMI and MarketingProfs)

  8. 91% of B2B marketers use content marketing to advance brand awareness. (Content Marketing Institute)

  9. B2B clients, 66% of them, expect an Amazon-like purchasing experience from now on. (Salesforce)

  10. Worldwide B2B eCommerce deals can possibly outperform B2C deals by the greater part at $6.6 trillion by 2020. (Ice and Sullivan)

  11. 71% of clients purchase products and services they didn’t know would exist five a long time back. (Salesforce)

  12. It takes 5 to 7 impressions for people to remember a brand (Pam Moore)

  13. Customers judge a new brand within 10 seconds (Crowdspring).

General branding Statistics

  1. Displaying your brand consistently across all social platforms can increase income by 23%. (Forbes)

  2. 45% of customers expect great designs across marketing and sales collateral. (Lucidpress)

  3. Client assumptions are on the ascent – most clients have generally expected an incredible plan. (Lucidpress)

  4. 89% of B2B marketers say brand awareness is the main objective, trailed by sales and lead generation. (Content Marketing Institution)

  5. 69% of Consumers Need to Trust Brands Because of Its Impact on Society (Edelman).

Content branding statistics

  1. Content Marketing is thrice good compared to Traditional Marketing. (Demand Metric)

  2. Content marketing produces multiple times more leads than conventional advertising per dollar spent. Similarly, 70% of individuals would like to find out about a company through articles than they do through commercial ads. (Demand Metric)

  3. Clients can review branded content better when compared with pre-roll promotions. Clients can recall brands 86% while going through branded content. With pre-roll promotions, the number drops to 65%.( (Neilsen)

  4. The younger generation doesn’t like ads. But there is an exemption. If the ads come from influencers they like, 58% of them will suffer through the ad as a show of support. (Forbes)

  5. 20 to 30-year-olds Will Support Ads From Their Favorite Content Creators (Forbes)

  6. Less than 10% Can Track Content Marketing ROI(Quora Creative)  

  7. 38% of Marketers Marked Their Content Strategy as Average. (SEMrush)

Logo branding statistics

  1. The famous Brands Use Combination Logos (webSite Planet)

  2. 40% of the top 500 organizations use blue in their logo. That is 198 organizations altogether, followed by red, grey, yellow and green. And the least popular color is metallic gold. (WebSite Planet)

  3. Buyers need around 5-7 impressions before perceiving a business logo (Pam Moore)

  4. There are more than 300,000 independent logo fashioners on Upwork, more than 118,000 on, and north of 134,000 on Fiverr (Website Planet)

  5. Green, utilized by Starbucks and Garnier Fructis in their logos, implies the climate, Mother Earth, and universal love (Karen Haller, nd).

  6. 40% of Fortune 500 organizations utilize blue in their logo (Website Planet)

  7. Men incline toward striking tones; ladies favor milder shades (Ragan)

  8. Logo variety makes up to 90% of a buyer’s initial feeling (Website Planet)

  9. 84% of B2B marketers said brand awareness is their top objective. (CMI)

  10. Just 54% of organizations have a B2B brand program set up for estimating brand insights. (B2B International)

  11. 72% of advertisers say branded content is more viable than advertising and promoting in a magazine. (Custom Content Council)

  12. 77% of B2B advertising pioneers say marking is basic to development. (Circle Research)

Branding Statistics Infographic

Branding Statistics Infographic

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Over to You

See the reason why branding is so significant? Having a solid brand assists with brand awareness, value, income, and sales, thus significantly more. To make and keep a solid visual brand, begin with our marketing strategy.

Because till the time a strong positioning strategy resounds with the requirements and needs of the objective market, a brand cannot flourish. In fact, it could make a brand value fall.


Stella is a content writer at NotifyVisitors, a marketing automation software that helps businesses to expand their reach. Apart from writing, she enjoys reading and cooking.