Smart branding helps your business stand out from the competition and gain recognition among consumers. It’s all about creating a positive perception of your brand. It gives your company identity by enabling people to associate your value, products, and services with your brand; and encourages them to buy from you.
You can incorporate branding by being distinct, targeting the right audience, communicating your message clearly, and creating memorable experiences.
20+ Creative Branding Ideas and Tips For Your Brand
Branding helps you create brand awareness, brand identity, brand recognition, brand trust, and brand valuation. Here are effective branding ideas for your brand.
1. Include your brand values
Establishing a strong belief system for your brand will help you in the long run. It can be about quick product delivery, limited carbon footprint, concern about a particular section of society, or something else. Shout about it on your website’s home page. Well-defined brand values will help in rightly directing your business and its actions.
2. Analyze your competitors
Make a quick search using Similar Web to find where you rank amongst your competitors. You just have to type in your website’s URL to get a list of similar sites, insights into your audience likes, basic traffic info, etc. Having such info handy can be valuable in shaping your branding efforts.
3. Recognize what makes you different
Now that you know how you stand out from your competitors, come up with a unique selling proposition (USP). This is nothing but a description of how your company differs from its competitors. Identify traits that set you apart from them. Then, conceptualize and position your brand accordingly.
4. Clearly recognize yourself
Establish a connection between your business name and your offerings. You can convey this through well-written mission and vision statements. Your brand’s brand mission statement should explain what your company does and how it will benefit the target market.
And your vision statement should outline the direction in which you seek to take the accomplishments you’ve already made.
5. Include your customers
Your branding should include your customers. For, they’re the ultimate assets of your business. So, take into account the exact demographic you’re targeting. Consider their age group, gender, occupation, interests, income, etc.
Ponder over the persona of your customers- the way your ideal customer looks like. This will help you come up with ways to appeal to them.
6. Your customers’ location matters
Even in this era when everything has gone digital, your customers’ geographic location holds significance. Knowing where they are, where they go, what they do, and who their friends are helping you refine your brand’s definition a little more. And this will help you attract the right audience.
7. Test your slogan
Oftentimes, brands tend to think that they’ve crafted the wittiest tagline or slogan out there. Before you hand it over to your design team to incorporate it on all of your marketing collaterals, do test it. What sounds brilliant or humorous might be puzzling or even gibberish to your target audience.
So, test your tagline with people who resemble your target audience.
8. Your logo matters
Logos are vital branding elements. Often, it is the first thing prospects and new customers notice about a company. When creating your logo, make sure it’s memorable enough to distinguish your company from others. It should make people take you seriously and understand what your brand stands for.
9. Incorporate your logo into all activities
Your logo is the most prominent part of your visual identity. Its’ presence on all your marketing collateral can go a long way in branding your company. So, have it on your website, email signatures, social media profiles, packaging materials, forms, invoices, business cards, letter pads, signs and banners, promotional merchandise, etc.
10. Be friendly
Another wonderful branding idea is to get friendly with your customers and prospects. One way to do this is by personalizing your marketing messages. Craft your communications to them as if you’re talking to your friends. Be friendly, warm, and jovial!
11. Survey your customers
Your customers’ feedback can be a highly valuable resource. Those can help you develop and/or enhance your branding. So, conduct a survey to know where you can improve. It’s true you’ll get both good and positive feedback. But remember, negative feedback gives you better insights than positive ones.
12. Remember you can’t please everyone
Define your brand and adhere to it. If your brand is a small label and deals with hand-crafted clothing, it certainly isn’t going to please heavy discount seekers. But don’t worry, you can’t please everyone. Simply keep doing your best, and soon you’ll witness brand advocates rising from there.
13. Build memorable brand associations
Connecting a brand with a location, emotion, item, or individual creates a strong association in our brains. So, take advantage of this and create a memorable impact in your consumers’ minds.
Take into account all areas of your business including your messaging, advertising, celebrity endorsements, word of mouth, reputation, social media presence, and more when you come up with a brand association strategy.
14. Build a strong online presence
Building a strong online presence can facilitate branding by boosting your online presence. The foremost step you need to take in this regard is to set up a well-designed website. Focus on gaining brand awareness and driving traffic through it through search engine optimization, content marketing, social media posting, inbound marketing, and more.
15. Consistency is the key
People will be able to understand what your company stands for only if your branding strategy is consistent across all the marketing channels you use. For instance, your website, social media pages, marketing emails, etc. You need to strive for uniformity with regard to messaging, tone, voice, color combinations, fonts, images, logo, etc.
16. Create online communities
Niche communities of purpose and interest dominate social media these days. So, find tactics to create community-driven content that will bring your audience together. One way to do this is to think of your customers and prospects as friends. This will usher in an interactive, two-way experience for your brand with its audience.
17. Launch a referral program
When your offerings are good, your customers would be happy to share you in their circle. Have a formal referral program in place so that you can incentivize them for advocating on your behalf. You can reward them with money, products, discounts, product upgrades, etc. Setting up a referral program isn’t complicated- thanks to tools like InviteReferrals.
18. Connect on social media
Your presence and active engagement on social media can go a long way in your branding. However, this doesn’t mean that you just keep blasting your brand there. Rather, make connections. Interact with and entertain people. Laugh together and build relationships. This will help you establish yourself as an authority in your niche.
19. Showcase behind-the-scenes
Often, companies believe that displaying behind-the-scenes is something for the big shots. However, even smaller and newly established firms can benefit from it. So, document and share your struggles and victories behind the scenes.
For instance, if you’re an e-commerce outlet, take pictures of how you source your goods, handle orders, pack them up, and ship them to customers.
20. Give back
A brand that gives back for a cause builds emotional connections with its customers. They’d prefer a company that gets involved in charity work over one that doesn’t. Thus, giving back improves brand value and image and stand out from its counterparts.
So, have a page on your website, a section on your social media profile, a poster on your store’s wall, etc. that tells your customers how you give back.
21. Limit your activities and do them best
It’s important to define your brand and stick to content and messaging just around it. For instance, if your brand deals with baby food, choose a few related topics and don’t deviate from them. You needn’t even talk about other baby care activities. Else, you might end up diluting your brand. Over time, this will help build authentic brand loyalty.
Build your brand today!
Hope you’ve gained a lot of useful branding ideas from our blog. Do apply these to make memorable impressions; build strong relationships with your audience; and boost your brand awareness, brand identity, brand recognition, brand trust, and brand valuation.
1. What is branding?
The continual process of creating a strong positive perception of your brand among your consumers is referred to as branding.
2. Why is branding important?
A strong branding strategy facilitates consumers to perceive you positively and solidifies your business’s position in the industry.
3. What is brand design?
Brand design refers to a brand’s visual identity developed by combining its logo, images, colors, fonts, and illustrations.