You very well know how hard is it to create content in the BFSI sector that catches the attention of consumers. In the era of information, when consumers are bombarded with massive amounts of information every moment from social media giants like Facebook, Snapchat, Instagram and many others, who are leveraging the power of innovative ways of communications like notification, alerts, emails, messages etc, how does the banking and finance sector, which cannot compete with these giants in terms of gaining the attention of consumers deal with this situation.
This is where the power of Browser Push Notifications (BPN) comes in handy. Push messages are versatile. From announcing a flash sale to displaying live sports score or encouraging a user to download a new coupon, they are a diverse tool for a diverse range of sectors and business.
We will tell you ways in which Banking and Financial Services Sector can leverage Browser Push Notifications to effectively communicate, generate leads, retain customers and acquire new ones, gain more traction and compete with these giants for the attention of its prized consumers.
How BFSI sector uses Browser Push Notifications
You can use Browser Push to leverage content marketing as a lead generation strategy. Content marketing involves educating the user about the problem statement and pulling them through the education funnel. With a response rate is 10X more than email, Browser Push Notification can be used for frequent customer communication thus driving traffic to blog. Browser push is being increasingly preferred over email as a communication channel by marketers.
Sell More Products:
Gone are the days when BFSI used cold calling or email marketing to cross or upsell their products. Organizations are increasingly adopting Browser Push Notifications to boost their engagement rate to increase revenue because of the low response rate of other communication mediums.
Generating Leads by Retargeting:
Due to high Click Through Rate (CTR) and conversion rate, you can use Browser Push to retarget potential consumers who visited the site and left without completing any transaction. Browser Push Notifications is better than Display Network Retargeting and Email because these have a low conversion rate.
Payment and Due Date Reminders:
Due to the instant nature of Browser push, you can leverage them to get a faster response and action from the customer for transactional communications like payment reminders, due date reminders etcetera.
Maximize Customer Experience:
To increase efficiency and build a synergy that maximizes customer experience you can use BPN armed with a Call-To-Action to lead customers to several other banking platforms like online and offline banking, fraud, credit card, and cash management solutions.
Announcements: Offers and Alerts
Browser Push Notifications are increasingly used for direct and end user communication such as sale announcements, new product launches, product upgrades, and updates. The efficacy of the communication and response rate can be improved by proper targeting and segmenting.
Location-Based Information Sharing
Geolocation feature can be used to target consumers by pushing credit and debit card discounts when they are near to specific retailers, restaurants, and hotels. This location-based communication can increase personalization and brand affinity by introducing a ‘WOW” factor.
As for any other sector, it is very important for the BFSI sector to seek feedback regarding its services so they can improve upon them thus increasing brand loyalty. Having a high response rate, BPN helps seeking feedback more effective thus helping the company differentiate itself from its competitors.
Since Browser Push can be used on any platform which has a net browser installed in it, it has killed the need to create a separate application. This can save the BFSI sector lots of money. They instead can reroute their money to better communications with BPN and gain more traction.