15 Best Heatmap Software & Tools in 2024 for Better Conversions

Not able to identify the cause of the high bounce rate, less click ratio on the relevant links, and why users are not buying the products on your website? Then you need to know your audience better and understand their behavior.

An optimized website has high user engagement, and that is what sets it apart from the competitors. If you also want to be at the top of your game, use the best heatmap software and identify areas of your web pages that are performing well or need improvement. 

A heatmap is a visual representation of data through colors. Hence, a website heatmap showcases user behavior data via color range.

By studying this data, companies can understand how a user moves up and down on the web page, which part of the web page user spent the maximum time on, which part of the page the user ignored, what are the links on which a user clicked, and what was the scroll pattern of the user, etc. 

Based on the analysis, companies can improve user experience by undergoing a period of user experience training, optimize the website, keep up with new trends, and create better content. For your assistance, we have listed the 15 best heatmap tools you can use to optimize the output on your website.

List of 15 Best Heatmap Software in 2024

There is numerous heatmaps software available on the market. However, we have listed down the 15 best heatmap tools of 2024 below. 

1. NotifyVisitors

The NotifyVisitors heatmap is probably the best tool available in the market to understand user behaviour. One of the most distinguishing features of this heatmap is that it provides a ‘user session replay’ option. It allows you to study visitor’s session, navigation style, scroll, etc., like a movie clip, making it very easy to watch live visitor interactions, individual sessions, and much more. 

NotifyVisitors also provides a demo facility. Customers can have an extensive demo and get a hands-on experience of all the features via it. To know the price, one needs to set up a call with the service provider.  

Features:

• Clicks heatmap reports
• Real-time analytics
• Scrolling heatmap reports
• Multiple domain usage
• Mouse hover reports
• Realtime web page 

Pricing: NotifyVisitors provides various customs plans. You can get details by contacting the sales team. However, customers can get a hands-on experience of all the features of the heatmap via demo. 

2. Zoho Pagesense

This is the best heatmap tool for large-scale companies that are already using Google workspace.

Customers can simply integrate it with Google and get all the data on a single platform. Owing to the integration feature, customers can also easily target audiences for effective ad campaigns using Google Ads.

Features:

• Finds hotspots that are activity 
• Tracking in cross-platform
• Attention map feature
• Scroll map feature
• Flexible report segmentation

Pricing: The price range of Zoho Pagesense is very simple, as shown below. However, Zoho Pagesene also provides a 15-day free trial and one-on-one demo facility. You can also try these before actually buying the product. 

• Analyze – $16
• Engage – $23
• Optimize – $$39

3. Hotjar

Hotjar is among the most popular heatmap tools. This tool is solely dedicated to producing heatmaps for customers. It provides all the other basic features of a heatmap tool that are needed for website optimization. Users can sign in for free and try the tool before buying it. 

Features:

• It stores heat map data for 365 days. 
• For every plan, it provides unlimited heatmaps.
• It is GDPR- & CCPA-ready.
• Pin-down session recording by referees, u-turns, and rage click
• Exports data as .csv
• Trigger survey actions
• Customize and forward feedback

Pricing:

• Basic – $0
• Plus – $39 per month
• Business – $99 per month
• Scale – Customizable.

4. Lucky Orange

The dynamic heatmap of Lucky Orange allows web pages to turn into conversion machines. Small-scale businesses that are looking for a comprehensive website optimization tool can go for Lucky Orange.

This tool has made the cut in the list of the best heatmap software because it doesn’t just provide the data. Instead, it also streamlines the way data is represented. This saves the time and effort of your management team.  

Features:

• Dynamic analysis of scrolls, clicks, pop-ups, menus, etc.
• Element analytics provides a deep insight into the element performance of every page.
• Segmentation of audience behavior.
• Session recording of individual users.
• Option for live chat. 
• Conversion funnels to get a quick pick of high and low conversion pages. 
• Extensive visitor profile. 
• Surveys, dashboards, announcements, etc. 

Pricing:

• Basic – $0
• Most Popular – $35 per month
• Other Plans are mentioned on the website, as per pageviews. 

5. Inspectlet

Inspectlet provides an eye-tracking heatmap that shows which part of the website the visitor is looking at the most. It is done by tracking the mouse movements of the visit. 

Apart from this, it can locate activity hotpots on the pages, and based on this, it can provide a complete study of user engagement. Inspectlet also offers features for session recording, A/B testing, and more. 

Features:

• Eye tracking
• Mouse movement tracking
• Session recording
• Click heatmaps
• Scroll heatmaps

Pricing:

• Free – $0
• Micro – $39 per month
• Startup – $79 per month
• Growth – $ 149 per month
• Accelerate – $299 per month
• Enterprise – $499 per month

6. Crazy egg

Crazy Egg has terrific plans which cater to the need of every type of enterprise. It provides unlimited surveying, A/B testing, snapshots, recording, SAML single sign-on, and more. Crazy Egg also includes priority support and onboarding training for customers, depending on their plan. 

Features:

• Gathers click data
• Data backed conversion 
• Highlight focus areas
• Identifies distractions that are restricting conversions

Pricing:

• Basic – $29 per month
• Standard – $49 per month
• Plus – $99 per month
• Pro – $249 per month
• Enterprise – contact Crazy Egg for details 

7. Mouseflow 

Mouselfow has six website heatmap tools in one. It captures and gives data for click, scroll, attention, movement, geography, and life from day one. The friction store feature of Mouseflow heatmap pinpoints the area that needs improvement the most.

Hence, making the analysis easy. Apart from this, Mouseflow helps in monitoring visitor actions intensively. They also provide a session replay option, which makes data analysis easy. Customers can also use Mouseflow to get campaign feedback, create funnels, analytics reports, etc.  

Features:

• Helps in monitoring visitor actions intensively
• Session replay
• Gets campaign feedback
• Create funnels
• Prepares analytics reports  
• 6 heatmap tools in 1
• Recording of 100% of users’ data from the first day

Pricing:

• Free – $0
• Starter – $24
• Growth – $79
• Business – $159
• Pro – $222

8. Smartlook

Smartlook can generate a heatmap within minutes from the already available data. Apart from this, the tool records 100% of data by default and gives a thorough understanding of user engagement.

Smartlook heatmaps are a perfect solution for digital marketers, UX professionals, and product managers. It offers three types of heatmaps, which are: 

• Click heatmap
• Movement heatmap
• Scroll heatmap

Features:

• Click heatmap
• Movement heatmap
• Scroll heatmap
• Session recording
• Data on user engagement
• Retroactive heatmaps for mobile

Pricing:

• Free – $0
• Startup – $39 per month
• Business – $111 per month
• Unlimited – Customizable

9. VWO Heatmap

VWO is an easy-to-use heatmap tool that is gradually gaining popularity. It allows multivariate testing and access to the changes made as per the user data. Apart from this, customers also get A/B testing for all elements of the site. VWO has a feature for on-page surveys which gives extensive feedback about the shortcomings. The observation feature gives notes at specific timestamps and areas for future reference.

Features:

• Data of click and scroll behaviors
• Dynamic heatmaps
• Scroll heatmap
• Click heatmaps
• Element Lists
• Filter segments
• Cross-platform tracking
• Real-time data analysis

Pricing: The price for the VWO heatmap is not given on the website. However, customers can get complete information by contacting VWO. Customers can apply for a free trial and demo if in doubt. The most convenient thing about VWO is that customers do not need a credit card to get it and can cancel the facility anytime.

10. Fullstory

Fullstory focuses on the usage of data collected from the heatmap. It is perfect for those companies that want to discover trends, plan roadmaps, and create a perfect experience for the user. 

Features:

• Eye tracking
• Click and response tracking
• Scroll tracking
• Detection of areas that need optimization
• Session replay
• Inspection of user specific segments

Pricing: Fullstory has two plans for its customers. One is for enterprise, and another is for business. The enterprise plan is for large, cross-functional teams that demand clarity regarding their digital portfolio. Whereas the business plan is for growth-minded teams that need actionable data. To get complete details, you need to contact fullstory. Those who opt for a business plan can also get a 14-day trial.

11. FigPii

FigPii heatmap has all the essential features that you need. For those who are looking for suggestions for the landing page, web page, or website then FigPii is the best tool out there. It provides a lot of features, which are given below. 

Features:

• Comprehensive visitor behavior
• A/B testing
• Video recording
• Polls, and surveys. 
• GDPR & CCPA ready 
• Focuses on delivering core tools in a highly-customizable manner. 
• Suggestions by AI software 

Pricing:

• Starter – $49.99 per month
• Small – $99.99 per month
• Medium – $199.99 per month
• Large –  $339.99 per month

12. Browsee

Especially popular among e-learning websites, Browsee aims to provide thorough heatmap analysis, testing, and data analysis. The tool focuses on reducing the bounce rate by improving user engagement. It uses behavior tags to mark where the user lost interest or got confused. The option to view behavior from geographical or click-type sources is also provided. The best part is that this tool gathers data and produces a heatmap for limitless pages. 

Features:

• Analysis of traffic sources
• Geolocation tracking
• A/B Test 
• Tracking behavior on Menus, Popups, and Dropdowns
• Dynamically analyzing the pages
• Comparison of heatmap across timelines
• Dropped and retain sessions analysis

Pricing:

• Free – $0 per month
• Starter – $12 per month
• Plus – $32 per month

13. Microsoft Clarity Heatmap

Microsoft is one of the best-known players in the digital market. It has created Clarity for small and large enterprises so that they can get behavioral analytics. It has been built on open source. Hence, anyone can easily use it and be the master and owner of their data.

Features:

• Instant heatmaps
• Session recording
• Powerful insight
• Tracking multiple domains
• GDPR & CCPA ready
• Scroll, a mouse, click tracking

Pricing: The most amazing thing about this tool is that it is free. Anyone can use it and there is no need to pay any amount. 

14. Plerdy

For companies that are looking for a simple yet effective heatmap tool, Plerdy is the right option. Plerdy provides click heatmaps, hot segment reports, website scroll maps, mouse hover maps, click path analysis, selected text tracking, and more. 

Features:

• page views tracking
• Hot segment report
• Click and scroll the heatmap
• Mouse tracking
• Session recording
• Displays forms and NPS
• Collection of leads
• Provides SEO audits

Pricing:

• Free version – $0
• Start – $23 per month
• Business – $47 per month
• Premium – $76 per month
• All of the versions of Plerdy are available for a 14-day free trial. 

15. Attention Insight

From attention insight, you can analyze how visitors engage with the landing page even before the release. It provides the same type of facility for packaging and advertising as well. This critical delivery of insights before pre-launch makes it unique. But this is not all. Attention Insight provides all the other features that the best heatmap must have. 

Features:

• Attention heatmaps
• Percentage of attention
• Focus map
• Clarity score
• Design comparison
• API Access
• Support

Pricing:

• Solo – $19 per month
• Team – $399 per month
• Custom – customizable

Conclusion

Heatmaps are an essential tool to study and understand your audience. With the help of the heatmap tool, you can optimize your website and make it interesting for the user.  

However, multiple heatmaps are available on the market, providing almost the same features. So, how to select the best heatmap software for your website? While looking for a heatmap tool, first of all, check all the features, prices, and usage on a mobile phone.

Apart from this, look for how they track click, hover, and scroll. Heatmaps that provide real-time sessions and playback are the best. Lastly, look for storage of the heatmap data. You don’t want a heatmap that will erase your data instantly. 

If you are looking for a suitable heatmap tool that can help you in optimizing your website then do go for NotifyVisitors heatmap. It is an all-in-one product that will fulfill your demand and help you understand your audience better. 

FAQs

1. What is a heatmap tool?

A heatmap tool helps analyze user behavior on your website. Based on the analysis, it creates and represents the data using colors. Advanced heatmaps also provide a facility for session recording, reply, deep insight, and more. 

2. How much does a heatmap cost?

The cost of a heatmap varies as per the service provider. Usually, providers give 2 to 3 price options, depending on the services.