About the Client
Angel Broking Limited is one of the largest independent full-service retail broking houses in India in terms of active clients on NSE as of July 31, 2018.
It (formerly known as Angel Broking Private Limited) is a member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE), Metropolitan Stock Exchange of India (MSEI), NCDEX & MCX. Angel Broking Limited (formerly known as Angel Broking Private Limited) is also registered as a Depository Participant with CDSL.
- Client Name: Angel Broking Limited
- Client Website: https://www.angelbroking.com
- Headquarters: Mumbai, India
- New De-mat A/c open Leads
Angel Broking was in the process to optimize their Open an Account Lead Form on their Website. To achieve the goal of increasing the number of new Leads, they wanted to understand why the site visitors are not converting and what’s wrong in their current Lead Form format. They decided to analyze the clicks to determine the major attraction for the users to navigate on the website using Ab Testing and Heatmaps.
Approach to the Solution
As you can see, user engagement in Select city field is more than the Top Eight cities. After analyzing user behavior reports, Angel Broking decided to run an AB Testing Campaign. They moved the highly engaged field above the top 8 cities option with the help of simple NotifyVisitors AB Test Editor.