How 1mg uses NotifyVisitors PWA to Increase Conversion Rate

About the Client

1mg is India’s top digital consumer healthcare platform which allows consumers to find information about medicines prescribed by doctors. It was started as HealthKartPlus by Prashant Tandon, Gaurav Agarwal and Vikas Chauhan in 2013. 1MG using PWA for a best online experience.

• Client Name: 1MG
• Client Website: https://www.1mg.com/
• Headquarters: Delhi, India

Goals

• Easy navigation (what customers want, they find)
• Wants to offer faster browsing experience with less space-consuming of phone memory

Challenge

1mg, India’s Largest online healthcare platform needed offline-first approach for faster browsing and placing an order.

Approach to the Solution

• Implement NotifyVisitors PWA on 1mg Mobile Site.
• Enables offline caching
• Simplified site navigation for user ease

Results

• Add to the home screen is faster than iOS mobile APP
• The progressive web app uses only 900kbs of mobile app phone memory
• 2x times increase the number of increase in Active users
• 20% orders placed from PWA

Related Articles:

• How Kotak Securities used Conversion Rate Optimization Software (CRO) to Increase Conversions.
• 1 MG’s Interactive Web Push for Customer Engagement