Axis Bank Obtained Desired Results Using Push Notification | Case Study

About Axis Bank: A first generation private sector bank, it began its operations in 1994 and has currently established itself as one of the Largest Private Sector banks in India.

With its customer-centric attitude, it is the most preferred financial solution provider, known especially for making smart use of technology to establish a strong brand image.

axis bank

In this case study, You will know about how to get Axis Bank desired results using push notifications of NotifyVisitors.

We have listed 3 Cases where Axis Bank obtained desired results using Web Push Notifications

  •    To Achieve High Subscription
  •    Personalised Push Notification
  •    Retaining Lost Users

Case 1: Obtain higher web push subscription on web site

Strategy Used: An overlay was provided along with an opt-in window. An image on this overlay informs the user what they were getting into by allowing the website to send notifications.

Results: The response received by Axis Bank since day one has been tremendous. They received more than 1 million subscriptions through Push Notification Software, over a span of few months, with the opt-out rate being as low as 5%.

Case 2: Maximum user engagements through push notification

push notification axis bank

Strategy Used: Micro-segmentation based on clicks achieved on per notification. The software showed them metrics such as no of users that engaged on a specific topic related click. Eg. Those who clicked only when credit card related notifications were sent.

Result: Not bombarding their users with unwanted notifications ensured that about 23% of users engaged on their website and 36% became positive leads for them to invest on.

Thus, in place of targeting all consumers about “platinum scheme credit cards”, they sent customised notifications to subscribers who either were users of the same or showed an interest in applying for the same, based on behaviour patterns observed through the clicks performed on each notification.

Case 3: Retention and traffic on website

Strategy Used: Dynamic notifications to targeted audience to retain customers

Result: They also made use of a very important software feature on their loan page, that is, Event based or Dynamic Push Notification. They used this quality to engage website visitors who left loan pages mid-way. By sending reminders to this targeted audience after 2 hours of their visit, they retained 20% of clients from the ones abandoned.

NotifyVisitors– A product of TagNPin, NotifyVistiors, is a Web Push Notification Software that can be easily integrated into a website. Its user-friendly nature makes it comfortable to work with even for non-technical individuals.