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Look How Healthkart uses NotifyVisitors PWA to increase Conversion Rate

About the Client

HealthKart is India’s leading e-commerce and one-stop store for all health & fitness products. It’s a part of Bright Lifecare Pvt. Ltd. and a start-up of around 400 people. The company was founded by Prashant Tandon and Sameer Maheshwari in 2011. Healthkart using PWA for the best online experience.

 

Goals

  • Higher Conversion Rate

high conversion rate

Challenge

Healthkart was in process to optimize their conversion rate. In order to achieve this, they decided to address their mobile users who wanted to make a purchase with limited Internet access. Also, those users who are interested in online services but did not have space on their mobile device for another mobile application.

challenge

Approach to the Solution

  • Implement NotifyVisitors PWA on HealthKart Mobile Site
  • Encouraged mobile site to add Healthkart to the home screen
  • Healthkart PWA is 90x smaller than Android application with the same functionality
  • Enables Offline Caching functionality

Results

  • 67.3% increase in conversion rate compared to previous Healthkart mobile site
  • 4x higher user visits as compared to the previous site (average time spent per session by a user is extended from 1.5 minutes to 3.7 minutes)
  • 40% of Page visits from PWA icon

Deepak Gupta

Deepak Gupta

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