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Channel A/B Testing 
Control groups Analysis
Frequency Capping
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Signup Forms
Surveys
NPS
Landing pages personalization 
Website A/B Testing 
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About the Client
HealthKart is India’s leading e-commerce and one-stop store for all health & fitness products. It’s a part of Bright Lifecare Pvt. Ltd. and a start-up of around 400 people. The company was founded by Prashant Tandon and Sameer Maheshwari in 2011. Healthkart using PWA for the best online experience.
- Client Name: HealthKart
- Client Website: https://www.healthkart.com/
- Headquarters: Gurgaon, India
Goals
- Higher Conversion Rate
Challenge
Healthkart was in process to optimize their conversion rate. In order to achieve this, they decided to address their mobile users who wanted to make a purchase with limited Internet access. Also, those users who are interested in online services but did not have space on their mobile device for another mobile application.
Approach to the Solution
- Implement NotifyVisitors PWA on HealthKart Mobile Site
- Encouraged mobile site to add Healthkart to the home screen
- Healthkart PWA is 90x smaller than Android application with the same functionality
- Enables Offline Caching functionality
Results
- 67.3% increase in conversion rate compared to previous Healthkart mobile site
- 4x higher user visits as compared to the previous site (average time spent per session by a user is extended from 1.5 minutes to 3.7 minutes)
- 40% of Page visits from PWA icon
Jack Harry
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