5+ of the Best Social Media Management Tools for Marketing Agencies

Marketing agencies are always searching for ways to give their clients the best results possible using different social media channels. The best results are not achieved by just creating and posting multiple times in a chosen channel. However, you have to consider the best tools that you will be using to run your marketing campaigns. 

Whether you are testing Facebook vs. Twitter ads, there is a tool out there that you can use. This post reviews three of the best social media management (SMM) tools available for agencies and what features to look out for.

What to Look for in the Tools Used By Agencies

The best tools for SMM must have three critical elements if you want to keep your campaigns running smoothly. 

• Reporting: The tool must have this feature for you to show the results of your actions to your clients.
  
  
• Collaboration: The tool must include collaboration tools for you to be on the same page with your clients.
  
  
• Permission: This is an important feature to look out for. This shows who is allowed to edit, comment, or schedule content. 

1. Brandwatch 

Brandwatch is a SMM tool known and used globally. With its offices and staff spread around the US, Germany, Australia, Hungary, Bulgaria, and India. Brandwatch has two plans: Essentials and full suite. Essentials has the following features: 

• Campaign planner
• Content calendar
• Analytics dashboards
• Community management
• In-app support
• Automated publishing
• Content management
• Keyword filtering
• Multi account management

Full suite includes unlimited channels: 

• Reporting and teams
• Campaign calendar
• Content calendar
• Campaign planner
• Social media advertising
• Advanced analytics dashboards
• Collaboration and approval flows
• Competitor benchmarking
• Custom onboarding
• Support 24/7

Pricing: There is a free trial for the essentials package. Single users and small teams can later pay a monthly subscription fee of $108. You can request a demo of the full suite. Pricing will be quoted. 

2. Sendible

This is a SMM tool specifically designed for marketing agencies. You can manage multiple social media accounts from a unified inbox which you can create if you wish. Sendible features include: 

• Social media monitoring
• Automated publishing
• Analytics
• Content management
• Keyword filtering
• Multi account management

Sendible also features product recommendations, which analyzes your customer’s social media profiles, and suggests what kind of content works for the particular audience.

Pricing: Prices start from $24 a month and it has a free trial.

3. AgoraPulse

This tool has a built-in CRM. AgoraPulse monitors hashtags, trends, and influencers. You may use monitoring to cue in the trends which are most relevant to your clients. Features include: 

• Monitoring
• Reporting
• Manage incoming messages
• Insights on about how your team is working
• Automated publishing
• Analytics
• Automated publishing
• Contact management
• Conversion tracking

Pricing: $0

4. Sociality.io

Sociality.io is an all-in-one social media management platform that simplifies the process of managing multiple social media accounts, scheduling posts, analyzing performance, engaging with your audience, and benchmarking competitors. With its range of features and flexible pricing plans, it’s a valuable tool for businesses, agencies, and enterprises looking to enhance their social media presence and grow their online brand.

Sociality.io features include:

• Proactive content management
• Unified social inbox for engagement management
• Comprehensive analytics reports
• Social listening and brand monitoring
• Competitor performance monitoring and tracking

Pricing: Sociality.io offers a 14-day free trial and 3 different pricing plans to cater to different needs and budgets. It typically includes tiers like Pro, Business, and Enterprise.

5. Endnote

The above tools that we have reviewed here are just some of the best for marketing agencies. The market is saturated with so many similar tools for social media management. As an agency, see what your client’s specific needs are and match those needs with the right tool to run campaigns. Overall, you’ll want a tool to help you meet your client’s needs and exceed their expectations using these tools. 

6. Social Champ

Social Champ is a power-packed social media management tool that lets you create content for nine major social media platforms. The tool allows you to schedule, manage analyze your posts within one unified dashboard and offers diverse features, such as:

• Monitoring Analytics 
• Social Inbox 
• Automated publishing 
• The best time to post 
• Round-the-clock customer support 
• Social Media Calendar 
• Champ AI Suite 

Pricing 

The tool offers a free plan ($0)  with three paid plans, including Champion ($26/mo), Business ($89/mo), and Professional (Custom).  

Birdeye Social AI 

Birdeye Social AI is a GenAI-powered social media management platform designed to help businesses efficiently create, schedule, and monitor social media posts across multiple locations. It offers a centralized dashboard that enables users to manage their social presence seamlessly. The platform integrates advanced AI capabilities across the entire customer lifecycle, utilizing data from over 100k local businesses to deliver personalized and contextual content. Features include:

• AI-powered content creation and scheduling
• Multi-location account management
• Analytics and performance tracking
• Automated publishing
• Unified content calendar
• Customer engagement monitoring
• Customizable workflows
• Brand alignment tools

Pricing

Offers a 30-day free trial, with pricing varying based on the number of locations managed.