Email marketing is a powerful tool for businesses to connect with customers in today’s fast-paced digital world. AI has revolutionized how businesses approach email marketing, allowing them to build personalized and targeted campaigns that speak directly to their audience.
From automated email sequences to predictive analytics, AI in email marketing can analyze extensive data and make data-driven decisions that significantly enhance open rates, click-through rates, and conversions. This brief guide will discuss integrating AI into email marketing strategies to take your email campaigns to the next level.
What is AI in email marketing?
Artificial intelligence is a wide term that wraps several different technologies, like machine learning, computer vision, natural language processing, deep learning, and much more. At their core, though, these technologies let machines perform specific cognitive tasks better than humans.
For instance, our favorite voice assistants, like Alexa or Siri, comprehend your commands just like another person, then respond in kind, all using AI.
Another example is that Amazon and Netflix utilize AI recommendation engines to suggest products and movies you might like, making assumptions about your preferences just like a fellow product or movie fan might.
While there are a ton of intricacies to different types of AI, all you need to understand right now is that “artificial intelligence” represents different types of smart technologies. And many of these technologies can seriously impact your email marketing strategy.
Benefits of AI in email marketing
Here are some benefits of integrating AI in email marketing.
1. Scaling AI email marketing campaigns
According to Statista, the worldwide AI market will be worth $118.6 billion by 2025. More and more brands are shifting to AI platforms for email communication with customers. This has helped businesses scale email marketing campaigns while saving sales and FAQ maintenance time.
2. Reducing costs
With AI-powered email marketing solutions, it has been easier to design winning campaigns, reducing the money spent on advertisement. According to a 2022 Statista report, 51% of marketers noticed the cost of their firms’ service operations reduced by over 20% after integrating AI in email marketing.
3. Extracts large sets of user data
AI pulls actionable patterns from data sets, such as what performs across large data sets of high-performing emails. You can interpret that data for programming and reprogramming based on AI experimentation. By locating the right information about your subscribers, you can prevent bombarding them with bulk generic emails in the future.
5 Best Ways to Implement AI in an Email Marketing
Here are some of the best ways to use Ai in email marketing.
1. Use AI in Subject Lines
Remember, your email subject line can make or break the marketing campaign. We are not saying this; according to the statistics, 69% of email recipients mark an email as spam upon reading the subject line! Given this result, you must put a lot of thought and effort into your subject line.
Unsurprisingly, stuffing your email intent, stimulating curiosity, and incorporating emotion in mere 9-10 words is challenging.
Fortunately, AI-powered tools that utilize natural language generation (NLG) can analyze tons of data to form riveting subject lines that blend with your brand voice. In short, they help you hack your way to winning subject lines and amazing open rates.
2. Maintain Mailing List Hygiene
According to the statistics, email marketing databases decay at 22.5% annually. However, manually filtering your mailing list can be monotonous and resource-intensive.
Fortunately, AI-based tools can help you validate emails, delete obsolete contacts, and automatically edit details such as job titles, email addresses, contact info, etc. — sometimes even from additional sources. AI maintaining mailing list hygiene increases email deliverability.
3. Leverage Automation
When it comes to drip marketing or retargeting campaigns, it’s hard to imagine a reliable resource monitoring all the activities to send the right email at the right time. There is, of course, an element of automation applied.
AI can finetune such automation by personalizing it per customer behavior and past incidents, such as product browsing, purchases, etc. As such, everything — from the email body to the core of retargeting campaigns — can align with the recipient’s needs and preferences, elongating the customer’s lifetime value.
4. Audience Segmentation
Segmentation is another way AI can enhance your email marketing strategy. With high volumes of customer data available, segregating customers’ data is nearly impossible.
Additionally, every customer’s segmentation may differ in location, gender, age, preferences, buying history, etc. AI can help you build a dynamic system of segmentation that not just includes age, location, and other parameters and factors in complexities like behavioral and psychographic data.
5. Create Persuasive Email Copy with AI Help
Subject lines are not the only content that NLG can compose. You can even utilize it to prepare custom email copies that are more likely to convert.
At this point, you can incorporate natural language generation (NLG) with deep learning, another AI technology that can facilitate the copy through advanced segmentation and utilize dynamic elements to make the email even more intriguing and actionable.
For instance, you can utilize ChatGPT to write an onboarding email copy for your website.
Earlier, you could think of email marketing as an effective way to increase brand visibility and engagement. But it’s not just about sending an email to your customers. Great email marketing also means giving them something valuable and engaging to read.
People respond well to emails and are often inclined to open them if the subject is related to their interests. Therefore, by implementing AI in email marketing, you can build successful campaigns and increase brand engagement and conversions.
1. What is AI in marketing?
Artificial intelligence is a wide term that wraps several different technologies, like machine learning, computer vision, natural language processing, deep learning, and much more. From automated email sequences to predictive analytics, AI in email marketing can analyze extensive data and make data-driven decisions that significantly enhance open rates, click-through rates, and conversions.
2. What are the benefits of AI in email marketing?
The benefits of AI in email marketing are:
- Scaling AI email marketing campaigns
- Reducing advertising costs
- Extracts Lage sets of user data
3. What are the 5 ways to implement AI in email marketing campaigns?
Here are the 5 ways to implement AI in email marketing campaigns:
- Use AI in subject lines
- Maintain mailing list hygiene
- Leverage automation
- Audience segmentation
- Create persuasive email copy within seconds