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User Journey Mapping

Introducing new event APIs

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Introducing new event APIs

Introducing new Event APIs to fetch event data, including date-wise event counts, event counts with property breakdowns, and detailed event logs, with customizable filters and limits. These APIs enable seamless integration with dashboards, tools, or third-party platforms, enhancing user engagement analysis.

Introducing Objective and Revenue Event Monitoring in Campaign Labels

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Introducing Objective and Revenue Event Monitoring in Campaign Labels

Campaign labels now support defining objectives, custom colors, and assigning revenue events with attribute filters, enhancing campaign management and tracking. Accessible via Settings > Campaign Control, these upgraded labels enable better organization, visual distinction, and precise revenue analysis across campaigns.

More trends options in events analytics

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New trend options in Events Analytics allow deeper analysis of event property aggregate values, including sum, average, minimum, maximum, median, percentiles, and distinct count. Accessible via Analytics > Events, these options enable precise insights into numerical data patterns for enhanced user behavior analysis.

Improved session tracking with session event

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Improved session tracking with ‘session event’

The new “session_start” system event enhances user session tracking by triggering every time a user visits your website, with sessions recorded at 30-minute intervals. Enabled by default, it can be analyzed in the Analytics panel and used across various modules like segmentation and journey building.