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Funnel Aalysis

Enhanced Userflow analysis with Depth feature

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Enhanced Userflow analysis with Depth feature

The new Depth Feature simplifies User Flow charts by merging low-frequency events into a single path, adjustable via a depth percentage dropdown (default 2%). For example, a 10% depth setting consolidates events below 10% frequency, improving clarity while retaining key insights.

Introducing the Page View event

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Introducing the Page View event

The new Page View event tracks every page visit, regardless of session, and can be enabled in Settings > Events > System Events. It integrates with Funnels, User Flows, Segments, and Journeys, providing detailed analytics on user interactions, trends, and more.

Streamlined personalization with @ for dynamic values

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Streamlined personalization with @ for dynamic values

Personalizing content is now faster with the @ symbol, which triggers a dropdown of tokens like name, age, or location in applicable fields. This replaces the previous “Choose Token” button, streamlining the process for a more efficient experience.

Introducing new event APIs

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Introducing new event APIs

Introducing new Event APIs to fetch event data, including date-wise event counts, event counts with property breakdowns, and detailed event logs, with customizable filters and limits. These APIs enable seamless integration with dashboards, tools, or third-party platforms, enhancing user engagement analysis.

Introducing Objective and Revenue Event Monitoring in Campaign Labels

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Introducing Objective and Revenue Event Monitoring in Campaign Labels

Campaign labels now support defining objectives, custom colors, and assigning revenue events with attribute filters, enhancing campaign management and tracking. Accessible via Settings > Campaign Control, these upgraded labels enable better organization, visual distinction, and precise revenue analysis across campaigns.