Personalization In Journey

Personalization is an integral part of satisfying the customers to the tee, by giving them exactly what they want. Now, You can add personalization in Journey builder, based on the events performed by the users and as they enter or exit in any segment that you have created.

You can see the preview of the variation in which you have added personalization. Also, you can ab test the variation. Click on the below link to know more.