Introducing Objective and Revenue Event Monitoring in Campaign Labels

Introducing Objective and Revenue Event Monitoring in Campaign Labels

Campaign labels now support defining objectives, custom colors, and assigning revenue events with attribute filters, enhancing campaign management and tracking. Accessible via Settings > Campaign Control, these upgraded labels enable better organization, visual distinction, and precise revenue analysis across campaigns.

More trends options in events analytics

New trend options in Events Analytics allow deeper analysis of event property aggregate values, including sum, average, minimum, maximum, median, percentiles, and distinct count. Accessible via Analytics > Events, these options enable precise insights into numerical data patterns for enhanced user behavior analysis.

Improved session tracking with session event

Improved session tracking with ‘session event’

The new “session_start” system event enhances user session tracking by triggering every time a user visits your website, with sessions recorded at 30-minute intervals. Enabled by default, it can be analyzed in the Analytics panel and used across various modules like segmentation and journey building.

Introducing web debugger for easier issue detection

Introducing web debugger for easier issue detection

The new Web Debugger helps you easily detect and fix tracking issues on your website by logging NotifyVisitors-related activity, including events, requests, and responses. With a 24-hour session window, it streamlines troubleshooting for smoother campaign performance.

Website personalization UI enhancements for better user experience

Website personalization UI enhancements for better user experience

We’ve enhanced the Website Personalization UI to streamline campaign creation and improve user experience, similar to recent A/B Testing updates. New analytics features—including goal tracking, conversion trends, visitor insights, and heatmaps—offer deeper visibility into personalization performance and user behavior.

Upgraded alerts feature for campaign monitoring

Upgraded alerts feature for campaign monitoring

The upgraded Alerts feature now supports real-time monitoring of email, SMS, and push campaign metrics like open rate, CTR, and delivery rate. You can set alerts for key performance changes to take timely action and maintain campaign efficiency without manual tracking.

New vs. returning user tracking

New vs. returning user tracking

You can now track new vs. returning users in the Events section using the “Visit Type” attribute. This helps differentiate first-time and repeat user interactions, offering deeper insights for optimizing engagement and marketing strategies.