When you put across an attractive content,you get great chances convertibility. Send different messages to different segmented contacts and see the results.
Send different content to different groups on the basis of the goals you have set up. A content can trigger call to action immediately,if it’s being delivered to the right user.
Serve different customers differently through an engaging content. Also,you can add images to highlight the message you are delivering.
Get automated email content through RSS feeds and send them to different groups accordingly. It allows you to convert your contacts easily into customers.