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conversion rate optimization

How Kotak Securities used Conversion Rate Optimization Software (CRO) to increase Conversions

About Kotak Securities

Kotak Securities is a part of Kotak Mahindra Bank Ltd which is headquartered in Mumbai, India. It was established in 1994. It deals specifically in capital markets. It offers a macroeconomic outlook and provides fundamental and technical analysis of stocks to investors. It aims to become a preferred equity investment partner by offering seamless trading experiences for their customers by providing technologically advanced platforms and insightful research studies.

The Objective

  • Analyze user behavior
  • Identify the pain points in the website
  • Implement CRO to make the website more user-friendly
  • Add Call to Actions where ever possible
  • Drive more conversions

Key Results of Conversion Rate Optimization Software:

  • The result of applying conversion optimization increased 42% more user engagement.
  • Increase in the number of new users by 15% who opened an account through the website 
  • Increased conversions without incurring any extra cost on advertising.

The Solution

Initially, the page not found page was just a collection of images which didn’t include any call to action. Notify Visitors introduced a call to action, which was nothing but a text box which suggested that the website will get back to you if you entered your details. This resonated well with the audience and increased the number of people who entered their data. This data can be leveraged further for their marketing efforts.

call-to-action-form

  1. On the join us page of the website, initially the “Open An Account” button was near the account login button. NotifyVisitors designed a new button which was at the lower right corner of the page. This is logically the correct position for the call to action to be since the user would finish reading the paragraph and directly click on it if he is serious about opening an account. This increased conversions considerably.

call to action

2. On the home page, the same thing was done as above. The red button for opening an account is more welcoming as compared to the yellow button used before. This attracted the visitors whose main purpose to come to the website was to open an account. This reduced the time they took to take the action by making the process straight forward.

3. The about us dialog box which initially included some buttons which were not directly linked to an actionable step was modified to include the “Make an Account” dialog boxes which increased the conversions manifold.

dialogue-box

CONCLUSION
Conversion rate optimization software helped Kotak Securities to reach its objectives. The number of accounts being opened increased by about 15% just by tweaking certain design elements of their website.

NotifyVisitors achieved this without even changing the code of their website. They just added this code on their own systems and it got reflected on Kotak Securities website. This is how much the NotifyVisitors system is user-friendly and easy to implement. Kotak took benefit from our services. You can too!

Read Also : 
How NotifyVisitors Heatmap Increased Aditya Birla Capital Signup by 20%
How Web Push Notification is helping PVR
Axis Bank Obtained Desired Results Using Push Notification
1 MG’s Interactive Web Push for Customer Engagement

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Manpreet Singh

Manpreet Singh

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