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Sell More With Better Email & SMS

Get ecommerce-focused email & SMS marketing that makes it easier to grow your brand, get sales & build better relationships.

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Klaviyo Pricing: Is It Still a Smart Investment for You in 2023?

Email marketing has become an indispensable tool for businesses and marketers around the world. It allows them to reach out to their target audience directly, build relationships, and ultimately drive sales. However, as the demand for email marketing services continues to increase, so do the prices.
As such, businesses must be willing to invest in high-quality email marketing providers that can deliver the results they need to succeed in today’s competitive market.
If you’re an e-commerce company looking to take your email marketing to the next level, Klaviyo may have been on your list. With its user-friendly interface and powerful automation features, it’s no wonder that over 100,000 businesses have trusted Klaviyo to help them connect with their customers.
Recent changes to the Klaviyo pricing structure may leave some larger brands feeling uncertain about their future with Klaviyo. Unlimited emails will no longer be provided on the highest tier, and SMS and MMS sending will now be based on a credit system.
Choosing the right plan for your needs has become more important than ever. Therefore, we’ll help you understand the pros and cons of each option, so you can make an informed decision that maximizes the value of your investment
NotifyVisitors is a cutting-edge platform that empowers businesses of all sizes to improve user engagement and boost conversion rates. With NotifyVisitors, businesses can enhance customer experience, drive sales, and augment customer retention. From targeted email campaigns to web push notifications, NotifyVisitors delivers a vast array of marketing solutions that cater to the specific needs of each business.

Is Klaviyo Pricing worth your money?

Klaviyo has changed its pricing, leading marketers to reconsider their decision about using Klaviyo. According to the changes, the Free plan remains at $0 per month, and the Email, Email, and SMS plans have increased to $20 and $35 per month for lists between 251 and 500 active profiles.

With all of these changes, it’s understandable if you’re overwhelmed. But don’t worry; we’re here to help. Our team of experts can guide you through selecting the best Klaviyo plan to meet your e-commerce brand’s unique needs.
We understand that pricing changes can be daunting, whether you’re a new or existing client. However, rest assured that our commitment to your success remains unwavering, and we’re always here to help.
Our team of experts is confident that we can work together to identify the perfect Klaviyo plan to elevate your email marketing efforts.

Which Klaviyo Pricing Plan Should You Choose

Free

Email

Email & sms

price

Free

$20/Mo

$35/Mo

contacts

250

500

500

Monthly email sends

500

5000

5000

Monthly sms sends

150

150

1250

Free

Email

Email & Sms

Price

Free

$20/mo

$35/mo

Contacts

250

500

500

Monthly email sends

500

5000

5000

Monthly sms sends

150

150

1250

And here’s what you’ll pay as your contact list gets bigger:

Free

Email

Email & sms

250 Contacts

Free

N/A

N/A

500 Contacts

N/A

$20/Mo

$35/Mo

2500 Contacts

N/A

$70/Mo

$85/Mo

5000 Contacts

N/A

$100/Mo

$115/Mo

10,000 Contacts

N/A

$175/Mo

$190/Mo

150,000 Contacts

N/A

$1955/Mo

$1970/Mo

Free

Email

Email & Sms

250 contacts

Free

N/A

N/A

500 contacts

N/A

$20/mo

$35/mo

2500 contacts

N/A

$70/mo

$85/mo

5000 contacts

N/A

$100/mo

$115/mo

10,000 contacts

N/A

$175/mo

$190/mo

150,000 contacts

N/A

$1955/mo

$1970/mo

When using Klaviyo for your business, it’s important to remember that their prices increase as you add more profiles to your contact list. However, if you have less than 250 contacts, you won’t be able to upgrade to non-free tiers. On the other hand, if you have over 250 contacts, you’ll need to upgrade to a paid plan.
It’s also worth noting that Klaviyo’s SMS pricing is no longer tied to active contacts. Instead, it’s now an add-on subscription that you can attach to your base platform packages. However, it’s important to remember that credits for SMS cost more depending on the country you’re trying to reach, and they don’t roll over from month to month.

SMS

MMS

USA

1 Credit

3 Credit

Canada

3 Credit

5 Credit

UK

5 Credit

N/A

Australia

7 Credit

N/A

SMS

MMS

USA

1 credit

3 credits

Canada

3 credits

5 credits

UK

5 credits

N/A

Australia

7 credits

N/A

Navigating Klaviyo’s pricing plans can be confusing, but we’re here to help you find the best fit for your business.

Here are the plan details:

Free Klaviyo Pricing Plan: Best For Upstart Brands

Klaviyo is a relatively new email brand that offers a free plan with almost no drawbacks. However, it’s important to note that not all features are available with this plan. If your contact list has over 250 active profiles, you must upgrade to access all the features.

Free Plan Features

  • Create an account
  • Import and sync your data
  • 150 free SMS and MMS credits
  • Customize templates and emails.
If you’re a new brand and can access 500 emails monthly, that’s not too bad. However, if you use up all your emails too early, you won’t be able to send any more for the rest of the month. It’s essential to keep in mind that credits for sending emails can accumulate quickly.
For instance, you may need only one credit to send an email to a contact in the US but five credits to send emails to contacts in the UK. Moreover, some countries don’t allow MMS sends, so you need to be strategic about when and how you use your free credits.

Who Should Use The Free Plan?

Klaviyo’s Free plan is a great option for startups and young companies. However, if you require more advanced features, such as web push notifications and custom audiences, you may want to consider NotifyVisitors as a provider. Start today without any initial cost.

Klaviyo's Email Pricing Plan: Best For SMBs

This pricing tier is ideal for mid-sized brands that have established themselves in the market. The features are comprehensive and user-friendly but are pricier than similar plans.

Email plan features

  • Up to 150,000 contacts supported
  • 5,000 monthly email sends
  • 150 free monthly SMS/MMS credits (at a max of 500 contacts)
  • Live email and chat support
  • Access to company benchmarks
With Klaviyo’s Email plan, your brand can easily expand your contact list as you grow. You can send up to 10 campaigns each month, significantly improving from the two free tier campaigns. The Email plan also allows you to compare your campaign results with industry benchmarks, providing valuable insights into your performance compared to other brands in your niche.
Unlike in previous years, you won’t be able to send unlimited emails, which could unintentionally harm your brand if you’re growing rapidly. Additionally, the cost of this plan can add up quickly due to separate pricing for SMS credits and email costs.

To help you understand the SMS credit prices, here’s a chart:

SMS Credits

cost

SMS Credits

Cost

150

$0

1250

$15

2500

$25

10,000

$90

50,000

$450

100,000

$900

200,000

$1,700

400,000

$3,400

Please keep in mind that this chart doesn’t include the cost of your plan, which can also vary depending on the number of contacts you have.
For example, if you have up to 10,000 contacts per month, you’ll need to pay an extra $150 on top of the $90 required by your SMS plan. It’s important to factor in these costs beforehand to avoid any unexpected and potentially costly surprises on your monthly bill.

Who Should Use The Email And SMS Plan?

This is a reliable choice for brands between big business and early enterprise. Nevertheless, it doesn’t surpass alternatives such as NotifyVisitors, which provides email and SMS services for the same price. With NotifyVisitors, you can send unlimited emails without incurring additional costs per contact.

NotifyVisitors: An Affordable Alternative to Klaviyo

NotifyVisitors is a cutting-edge platform that empowers businesses of all sizes to improve user engagement and boost conversion rates. With NotifyVisitors, businesses can enhance customer experience, drive sales, and augment customer retention. 

From targeted email campaigns to web push notifications, NotifyVisitors delivers a vast array of marketing solutions that cater to the specific needs of each business.

Major Offerings

Design Engaging Campaigns With A Few Clicks

No coding is required! Yes, you read it right. You do not need to do coding or tedious editing. Design professional, personalized campaigns within minutes employing NotifyVisitors’ strong email marketing features and leads to your opens and business improvement.

SMS Marketing For ECommerce

No more tension and stress of running multiple tools for email & SMS. With NotifyVisitors SMS marketing, you can integrate SMS with your store quickly and easily.

Retarget Your Shoppers Instantly

Send personalized push notifications to your shoppers and retarget them effectively.

Design Attractive Pop-Up Notifications

Show real time onsite notifications based on customer behaviour. NotifyVisitors provide multiple templates to choose from.

Let Your Prospects Turn Into Leads Through Sign -Up Forms

Subscription forms allow you to grab customer information. Also, you can tag people on the basis of their interest and explore your brand marketing effectively.

Go Cookie Less While Targeting Contacts On Facebook And Google.

NotifyVisitors built-in audience sync helps you dynamically sync contact segments into Facebook and Google to target your customers effectively.
  • Email Marketing
  • SMS Marketing
  • Push Notifications
  • Signups
  • Pop-ups
  • Audience sync with Ads

Why NotifyVisitors?

NotifyVisitors offers a comprehensive suite of tools and features to help businesses achieve their marketing goals, from targeted email campaigns to customizable push campaigns.