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Klaviyo Pricing: Is It Still a Smart Investment for You in 2023?

Email marketing has become an indispensable tool for businesses and marketers around the world. It allows them to reach out to their target audience directly, build relationships, and ultimately drive sales. However, as the demand for email marketing services continues to increase, so do the prices.

As such, businesses must be willing to invest in high-quality email marketing providers that can deliver the results they need to succeed in today’s competitive market.

If you’re an e-commerce company looking to take your email marketing to the next level, Klaviyo may have been on your list. With its user-friendly interface and powerful automation features, it’s no wonder that over 100,000 businesses have trusted Klaviyo to help them connect with their customers.

Recent changes to the Klaviyo pricing structure may leave some larger brands feeling uncertain about their future with Klaviyo. Unlimited emails will no longer be provided on the highest tier, and SMS and MMS sending will now be based on a credit system.

Choosing the right plan for your needs has become more important than ever. Therefore, we’ll help you understand the pros and cons of each option, so you can make an informed decision that maximizes the value of your investment

NotifyVisitors is a cutting-edge platform that empowers businesses of all sizes to improve user engagement and boost conversion rates. With NotifyVisitors, businesses can enhance customer experience, drive sales, and augment customer retention. From targeted email campaigns to web push notifications, NotifyVisitors delivers a vast array of marketing solutions that cater to the specific needs of each business.

Is Klaviyo Pricing worth your money?

Klaviyo has changed its pricing, leading marketers to reconsider their decision about using Klaviyo. According to the changes, the Free plan remains at $0 per month, and the Email, Email, and SMS plans have increased to $20 and $35 per month for lists between 251 and 500 active profiles.

With all of these changes, it’s understandable if you’re overwhelmed. But don’t worry; we’re here to help. Our team of experts can guide you through selecting the best Klaviyo plan to meet your e-commerce brand’s unique needs.

We understand that pricing changes can be daunting, whether you’re a new or existing client. However, rest assured that our commitment to your success remains unwavering, and we’re always here to help.

Our team of experts is confident that we can work together to identify the perfect Klaviyo plan to elevate your email marketing efforts.

Which Klaviyo Pricing Plan Should You Choose

Free

Email

Email & sms

price

Free

$20/Mo

$35/Mo

contacts

250

500 Monthly email sends

500 5000

Monthly sms sends

150 1250

Free

Email

Email & Sms

price

Free

$20/mo

$35/mo

Contacts

250

500 Monthly email sends

500 5000

Monthly sms sends

150 1250

And here’s what you’ll pay as your contact list gets bigger:

Free

Email

Email & sms

250 Contacts

Free

N/A

500 Contacts

N/A

$20/Mo

$35/Mo

2500 Contacts

N/A

$70/Mo

$85/Mo

5000 Contacts

N/A

$100/Mo

$115/Mo

10,000 Contacts

N/A

$175/Mo

$190/Mo

150,000 Contacts

N/A

$1955/Mo

$1970/Mo

Free

Email

Email & Sms

250 contacts

Free

N/A

500 contacts

N/A

$20/mo

$35/mo

2500 contacts

N/A

$70/mo

$85/mo

5000 contacts

N/A

$100/mo

$115/mo

10,000 contacts

N/A

$175/mo

$190/mo

150,000 contacts

N/A

$1955/mo

$1970/mo

When using Klaviyo for your business, it’s important to remember that their prices increase as you add more profiles to your contact list. However, if you have less than 250 contacts, you won’t be able to upgrade to non-free tiers. On the other hand, if you have over 250 contacts, you’ll need to upgrade to a paid plan.

It’s also worth noting that Klaviyo’s SMS pricing is no longer tied to active contacts. Instead, it’s now an add-on subscription that you can attach to your base platform packages. However, it’s important to remember that credits for SMS cost more depending on the country you’re trying to reach, and they don’t roll over from month to month.

SMS

MMS

USA

1 Credit

3 Credit

Canada

3 Credit

5 Credit

UK

5 Credit

N/A

Australia

7 Credit

N/A

SMS

MMS

USA

1 credit

3 credits

Canada

3 credits

5 credits

UK

5 credits

N/A

Australia

7 credits

N/A

Navigating Klaviyo’s pricing plans can be confusing, but we’re here to help you find the best fit for your business.

Here are the plan details:

Free Klaviyo Pricing Plan: Best For Upstart Brands

Klaviyo is a relatively new email brand that offers a free plan with almost no drawbacks. However, it’s important to note that not all features are available with this plan. If your contact list has over 250 active profiles, you must upgrade to access all the features.

Free Plan Features

Create an account
Import and sync your data
150 free SMS and MMS credits
Customize templates and emails.

If you’re a new brand and can access 500 emails monthly, that’s not too bad. However, if you use up all your emails too early, you won’t be able to send any more for the rest of the month. It’s essential to keep in mind that credits for sending emails can accumulate quickly.

For instance, you may need only one credit to send an email to a contact in the US but five credits to send emails to contacts in the UK. Moreover, some countries don’t allow MMS sends, so you need to be strategic about when and how you use your free credits.

Who Should Use The Free Plan?

Klaviyo’s Free plan is a great option for startups and young companies. However, if you require more advanced features, such as web push notifications and custom audiences, you may want to consider NotifyVisitors as a provider. Start today without any initial cost.

Klaviyo's Email Pricing Plan: Best For SMBs

This pricing tier is ideal for mid-sized brands that have established themselves in the market. The features are comprehensive and user-friendly but are pricier than similar plans.

Email plan features

Up to 150,000 contacts supported
5,000 monthly email sends
150 free monthly SMS/MMS credits (at a max of 500 contacts)
Live email and chat support
Access to company benchmarks

With Klaviyo’s Email plan, your brand can easily expand your contact list as you grow. You can send up to 10 campaigns each month, significantly improving from the two free tier campaigns. The Email plan also allows you to compare your campaign results with industry benchmarks, providing valuable insights into your performance compared to other brands in your niche.

Unlike in previous years, you won’t be able to send unlimited emails, which could unintentionally harm your brand if you’re growing rapidly. Additionally, the cost of this plan can add up quickly due to separate pricing for SMS credits and email costs.

To help you understand the SMS credit prices, here’s a chart:

SMS Credits

cost

SMS Credits

Cost

150 $0

1250

$15

2500

$25

10,000

$90

50,000

$450

100,000

$900

200,000

$1,700

400,000

$3,400

Please keep in mind that this chart doesn’t include the cost of your plan, which can also vary depending on the number of contacts you have.

For example, if you have up to 10,000 contacts per month, you’ll need to pay an extra $150 on top of the $90 required by your SMS plan. It’s important to factor in these costs beforehand to avoid any unexpected and potentially costly surprises on your monthly bill.

Who Should Use The Email And SMS Plan?

This is a reliable choice for brands between big business and early enterprise. Nevertheless, it doesn’t surpass alternatives such as NotifyVisitors, which provides email and SMS services for the same price. With NotifyVisitors, you can send unlimited emails without incurring additional costs per contact.

NotifyVisitors: An Affordable Alternative to Klaviyo

NotifyVisitors is a cutting-edge platform that empowers businesses of all sizes to improve user engagement and boost conversion rates. With NotifyVisitors, businesses can enhance customer experience, drive sales, and augment customer retention.

From targeted email campaigns to web push notifications, NotifyVisitors delivers a vast array of marketing solutions that cater to the specific needs of each business.

Major Offerings

Email Marketing

SMS Marketing

Push Notifications

Pop-ups

Signups

Audience sync with Ads

Email Marketing

Design Engaging Campaigns With A Few Clicks

No coding is required! Yes, you read it right. You do not need to do coding or tedious editing. Design professional, personalized campaigns within minutes employing NotifyVisitors’ strong email marketing features and leads to your opens and business improvement.

Schedule Demo

SMS Marketing

SMS Marketing For ECommerce

No more tension and stress of running multiple tools for email & SMS. With NotifyVisitors SMS marketing, you can integrate SMS with your store quickly and easily.

Schedule Demo

Push Notifications

Retarget Your Shoppers Instantly

Send personalized push notifications to your shoppers and retarget them effectively.

Schedule Demo

Popups

Design Attractive Pop-Up Notifications

Show real time onsite notifications based on customer behaviour. NotifyVisitors provide multiple templates to choose from.

Schedule Demo

Signups

Let Your Prospects Turn Into Leads Through Sign -Up Forms

Subscription forms allow you to grab customer information. Also, you can tag people on the basis of their interest and explore your brand marketing effectively.

Schedule Demo

Audience sync with Ads

Go Cookie Less While Targeting Contacts On Facebook And Google.

NotifyVisitors built-in audience sync helps you dynamically sync contact segments into Facebook and Google to target your customers effectively.

Schedule Demo

Email Marketing
SMS Marketing
Push Notifications
Signups
Pop-ups
Audience sync with Ads

Why NotifyVisitors?

NotifyVisitors offers a comprehensive suite of tools and features to help businesses achieve their marketing goals, from targeted email campaigns to customizable push campaigns.

NotifyVisitors email marketing enables businesses to capture visitors’ attention in real-time and keep them engaged with personalized messages. With our advanced targeting capabilities, businesses can segment their audience based on interests and behavior, ensuring that the right message reaches the right user at the right time.

In addition to its marketing offerings, NotifyVisitors provides businesses with advanced analytics tools, enabling them to track user behavior, monitor campaign performance, and gain valuable insights into their overall marketing strategy.

Features

Email and SMS Marketing
Push Notifications
Drag and drop content editor
Whatsapp marketing
Omnichannel experience
Automated Triggers
Advanced Segmentation
Personalization
Integrations
Analytic reporting

Benefits Of Using NotifyVisitors

Here are the benefits of using NotifyVisitors:

Omnichannel engagement: Engage with your customers across multiple channels, including web, mobile apps, email, and push notifications.
Personalization: Create personalized experiences with AI-based recommendations and targeted messaging based on customer segments.
Automation: Set up automated campaigns for email, SMS, push notifications, and in-app messages, enabling you to reach customers at the right time with the right message.
Analytics & Reporting: Monitor campaign performance with detailed analytics and insights, providing actionable information to optimize your campaigns.
Integrations: NotifyVisitors integrates with popular marketing tools like HubSpot, Zapier, and Salesforce, making it easier to manage your marketing stack.
ROI-driven: NotifyVisitors helps you increase revenue through better engagement and conversion rates, ultimately improving your bottom line.

Overall, NotifyVisitors is a powerful marketing automation platform that combines all your channels for better customer engagement and business success.

Just Herbs Increased Revenue And Engagement Through NotifyVisitors Email Automation

200%

increase in open rate via automated email campaigns.

55%

delivery rate of web push broadcast campaigns.

100%

increase in the customer base.

25%

revenue attributed through NotifyVisitors campaigns.

200%

increase in open rate via automated email campaigns.

55%

delivery rate of web push broadcast campaigns.

100%

increase in the customer base.

25%

revenue attributed through NotifyVisitors campaigns.

200%

increase in open rate via automated email campaigns.

55%

delivery rate of web push broadcast campaigns.

100%

increase in the customer base.

25%

revenue attributed through NotifyVisitors campaigns.

NotifyVisitors Vs Klaviyo: Features and Pricing Comparison

Klaviyo and NotifyVisitors have different pricing models since they have different features. Klaviyo’s pricing starts at $20 per month and goes up based on the number of contacts you have. It also offers a free plan for up to 250 contacts.

On the other hand, NotifyVisitors’ pricing starts at $60 per month for up to 10,000 contacts. NotifyVisitors offers tools such as email marketing, sms marketing, pop-ups and push notifications. In contrast, Klaviyo offers email and sms marketing ( in the most premium plan).

To know more about the feature comparison and pricing, look at the difference between NotifyVisitors Vs. Klaviyo

Features Camparison

FEATURES

Email

AUTOMATED EMAIL CAMPAIGNS

JOURNEY BUILDER

A/B TESTING

DRAG AND DROP EDITOR

EMAIL SCHEDULING

PERSONALIZED & DYNAMIC CONTENT

CONVERSION TRACKING

1-1 PRODUCT RECOMMENDATIONS

SIGNUP BOXES

SCHEDULED REPORTING

AMP FOR EMAIL CAPABILITY

SEGMENTATION

CAMPAIGN BOOSTER

CONTROL GROUP ANALYSIS

FACEBOOK AUDIENCES INTEGRATION

Advanced

Basic

Not confirmed

SMS

AUTOMATED CAMPAIGNS

SEGMENTATION

SIGN-UP BOXES

LANDING PAGES

A/B TESTING

CAMPAIGN REPORTS

Push

AUTOMATED CAMPAIGNS

SEGMENTATION

A/B TESTING

Popups

RESPONSIVE TEMPLATES

DYNAMIC CUSTOMER SEGMENT

TRIGGER MESSAGES

PERSONALIZED

Support

CUSTOMER SUPPORT

Email

Email & Chat

FEATURES

Email

AUTOMATED EMAIL CAMPAIGNS

JOURNEY BUILDER

A/B TESTING

DRAG AND DROP EDITOR

EMAIL SCHEDULING

PERSONALIZED & DYNAMIC CONTENT

CONVERSION TRACKING

SIGNUP BOXES

SCHEDULED REPORTING

1-1 PRODUCT RECOMMENDATIONS

SEGMENTATION

Advanced

Basic

CONTROL GROUP ANALYSIS

Not Confirmed

AMP FOR EMAIL CAPABILITY

FACEBOOK AUDIENCES INTEGRATION

CAMPAIGN BOOSTER

SMS

AUTOMATED CAMPAIGNS

SEGMENTATION

SIGN-UP BOXES

LANDING PAGES

A/B TESTING

CAMPAIGN REPORTS

Push

AUTOMATED CAMPAIGNS

SEGMENTATION

A/B TESTING

Popups

RESPONSIVE TEMPLATES

DYNAMIC CUSTOMER SEGMENT

TRIGGER MESSAGES

PERSONALIZED

Support

CUSTOMER SUPPORT

Email

Email & Chat

Pricing Camparison

Monthly Plans
Up to 1000 contacts	Free plan (1000 email sends)	$30 ( 10000 emails)
Up to 10,000 contacts,	$60 ( 30,000 email sends)	$150 (100,000 emails)
Up to 20,000 contacts,	$120 ( 60,000 email sends)	$375 ( 2,00,000 emails)
Up to 30,000 contacts	$180 ( 1,20,000 email sends)	$500 (3,00,000 emails)
Up to 40,000 Contacts	$240 ( 2,40,000 email sends)	$650 (4,50,000 emails)

Overall, Klaviyo and NotifyVisitors have different pricing structures and offer different features. Evaluating each option is important to determine which suits your business needs and budget.

To switch to the cost effective and power packed feature software, schedule a free demo.

📣Switch to a cost-effective solution today🚀

Get started today with NotifyVisitors Get 30% off your first 3 months

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Sell More With Better Email & SMS

Klaviyo Pricing: Is It Still a Smart Investment for You in 2023?

Is Klaviyo Pricing worth your money?

Which Klaviyo Pricing Plan Should You Choose

Free

Email

Email & sms

price

Free

$20/Mo

$35/Mo

contacts

250

500

500

Monthly email sends

500

5000

5000

Monthly sms sends

150

150

1250

Free

Email

Email & Sms

price

Free

$20/mo

$35/mo

Contacts

250

500

500

Monthly email sends

500

5000

5000

Monthly sms sends

150

150

1250

And here’s what you’ll pay as your contact list gets bigger:

Free

Email

Email & sms

250 Contacts

Free

N/A

N/A

500 Contacts

N/A

$20/Mo

$35/Mo

2500 Contacts

N/A

$70/Mo

$85/Mo

5000 Contacts

N/A

$100/Mo

$115/Mo

10,000 Contacts

N/A

$175/Mo

$190/Mo

150,000 Contacts

N/A

$1955/Mo

$1970/Mo

Free

Email

Email & Sms

250 contacts

Free

N/A

N/A

500 contacts