Enhanced Userflow analysis with Depth feature

Enhanced Userflow analysis with Depth feature

The new Depth Feature simplifies User Flow charts by merging low-frequency events into a single path, adjustable via a depth percentage dropdown (default 2%). For example, a 10% depth setting consolidates events below 10% frequency, improving clarity while retaining key insights.

Introducing winner variation display in website A/B testing

Introducing winner variation display in website A/B testing

The enhanced A/B Testing feature now displays the winning variation with a trophy icon, showing its performance probability after setting a primary goal. Campaign analytics offer deeper insights, and a new one-year maximum run duration prevents indefinite campaigns.

Introducing the Page View event

Introducing the Page View event

The new Page View event tracks every page visit, regardless of session, and can be enabled in Settings > Events > System Events. It integrates with Funnels, User Flows, Segments, and Journeys, providing detailed analytics on user interactions, trends, and more.

Streamlined personalization with @ for dynamic values

Streamlined personalization with @ for dynamic values

Personalizing content is now faster with the @ symbol, which triggers a dropdown of tokens like name, age, or location in applicable fields. This replaces the previous “Choose Token” button, streamlining the process for a more efficient experience.

More trends options in events analytics

New trend options in Events Analytics allow deeper analysis of event property aggregate values, including sum, average, minimum, maximum, median, percentiles, and distinct count. Accessible via Analytics > Events, these options enable precise insights into numerical data patterns for enhanced user behavior analysis.