RFM transition

We’ve introduced significant enhancements to our RFM features. If you’re new to RFM, here’s a quick refresher: RFM group customers by Recency, Frequency, and Monetary value to reveal who’s most/least valuable and how to target them best. Kindly go through our RFM Analysis guide and the RFM Segments overview to get familiar with the fundamentals. Let’s dive into the updates: … Read more