Updated User Acquisition Activity: First seen and Identified on

Updated-User-Acquisition-Activity

User profiles now separate First seen (first anonymous visit) from Identified on (when the user was recognized), alongside Last seen. This fixes first-touch attribution, clarifies conversion timing, and improves lifecycle analysis—visible in User One View and the Acquisition tab.

Added the Redirection Option in Custom Board Cards

Added the Redirection Option in Custom Board Cards

Custom board cards now include a redirect icon that takes you straight to the full analytics report with the same events and filters pre-applied. It helps teammates jump into the detailed view quickly for deeper analysis or quick adjustments.

Distinct Count Aggregate Property in Segments

Distinct-Count

Filter users by the number of unique values of an event attribute or time unit (date/day/month)—perfect for measuring variety vs. volume (e.g., buyers from ≥5 different categories). Set it up by choosing Aggregation → Distinct Count of Property in segment conditions, then pick the attribute/time field and your threshold.

Journey Test Mode

Journey Test Mode

Validate event-triggered journeys end-to-end on selected test users before publishing. Enable Test Mode, run Test Journey to pick a test user and tweak sample event data, then review real sends (or use time-lapse for instant checks). When everything looks good, turn off test mode and publish.

Introducing the AI-Powered Customer Data Platform

Introducing the AI-Powered Customer Data Platform

NotifyVisitors AI Copilot lets you manage segments, campaigns, journeys, and analytics through natural-language chat—turning plain instructions into automated actions with minimal manual work. Access it via the Ask AI tab in the console; each prompt starts a saved chat for easy reference and follow-ups.

Introducing In-App Native Displays

Introducing Native In-App Banners

Seamlessly integrated into your app’s interface, native in-app banners offer a non-intrusive way to communicate with users. Available on Android and iOS, they come with customizable banner and carousel templates that match your brand, making setup fast and engaging.

New segment filter in Insights and Event reports

New segment filter in Insights and Event reports

You can now filter reports by specific user segments in both Insights and Event analytics. Simply choose a segment from the Filter Segment dropdown to analyze only the actions of users within that group.

New “Frequency Per User” trend in Insights

A new trend option that shows the average number of times each user performs an event. Select Frequency Per User in your Insights report to measure engagement patterns and identify highly repeated actions.

A new trend option that shows the average number of times each user performs an event. Select Frequency Per User in your Insights report to measure engagement patterns and identify highly repeated actions.

New “Breakdown by” property in Insights Reports

New “Breakdown by” property in Insights Reports

A new filter that lets you segment Insights data by Event Property or User Property. Select a property like Traffic Source to view trends and tables broken down by categories, making it easier to compare performance across different groups.

Introducing “Is in Segment” rule

Introducing “Is in Segment” rule

A new filter that lets you include or exclude users based on their membership in other segments. Simply choose Is in Segment in the segment builder, pick include/exclude, and select one or more existing segments to refine your audience.