Updated User Acquisition Activity: First seen and Identified on

User profiles now separate First seen (first anonymous visit) from Identified on (when the user was recognized), alongside Last seen. This fixes first-touch attribution, clarifies conversion timing, and improves lifecycle analysis—visible in User One View and the Acquisition tab.

Added the Redirection Option in Custom Board Cards

Custom board cards now include a redirect icon that takes you straight to the full analytics report with the same events and filters pre-applied. It helps teammates jump into the detailed view quickly for deeper analysis or quick adjustments.

Distinct Count Aggregate Property in Segments

Filter users by the number of unique values of an event attribute or time unit (date/day/month)—perfect for measuring variety vs. volume (e.g., buyers from ≥5 different categories). Set it up by choosing Aggregation → Distinct Count of Property in segment conditions, then pick the attribute/time field and your threshold.

Journey Test Mode

Validate event-triggered journeys end-to-end on selected test users before publishing. Enable Test Mode, run Test Journey to pick a test user and tweak sample event data, then review real sends (or use time-lapse for instant checks). When everything looks good, turn off test mode and publish.

Introducing the AI-Powered Customer Data Platform

NotifyVisitors AI Copilot lets you manage segments, campaigns, journeys, and analytics through natural-language chat—turning plain instructions into automated actions with minimal manual work. Access it via the Ask AI tab in the console; each prompt starts a saved chat for easy reference and follow-ups.