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In old days, publishers were worried about their website speed in desktop only, but now they worry about their website speed in mobile and tablets.The reason being, now smartphones and tablets have become the king of browsing traffic. According to Google data, the share of mobile web browsing traffic expends to 52.3%.
Use of external js files and high-quality images make mobile speed slower. If the mobile browser pages are not loading quickly, it can discourage users and they can leave even before your content is completely loaded. So It is good to optimize your web pages for mobile users.
As mobile browsing is increasing day by day, Google provided a solution to the publishers for their mobile website problems by launching Project AMP, or Amp Mobile Pages. In short AMP Website was created so that publishers can load their amp web pages more quickly and fast in mobile devices.
Accelerated Mobile Pages (AMP) is an open source project powered by Google which helps publishers and web developers to create mobile friendly and mobile optimized web pages which load instantly.
The main concept of Accelerated Mobile Pages (AMP) is to load readable text content in web page first and then load additional content like images, ads, scripts after the remainder of the page has rendered. Accelerated Mobile Pages (AMP Google) blocks external and unwanted JavaScript code to load web page near-instantaneously. To Know More Advantages of Accelerated Mobile Pages
AMP is a framework for creating mobile web pages. It basically consists of three parts::
AMP HTML
AMP HTML Code is new markup language inherited from parent language HTML with many custom tags and properties like amp-i frame, amp-script, amp-images etc. if you are familiar with HTML then you are ready to go converting your web page into Google AMP pages with AMP HTML. For more details of amp tags, you can check AMP Project’s list.
AMP JS
It is a JavaScript framework for mobile web pages, An important function is to manage resource handling and asynchronous loading of page content. But you can not use third party java-script file or your own custom java-script code in AMP framework because it is not permitted.
AMP CDN
A Content Delivery Network caches your AMP pages and automatically make some performance optimizations.
7 important ways by which AMP making page load so fast are as follows :
In our next Blogs, we will tell you about how does AMP impact SEO, How to use AMP pages.
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Hi Rizwan
very nice article, keep up the good work