19+ Black Friday Email Stats You Can’t Miss in 2025

Get ready for the most anticipated shopping event of the year – Black Friday! In this article, we bring you 19+ eye-opening Black Friday email stats for 2025 that you simply can’t afford to miss. From open rates to click-through rates to conversion rates,

we’ll dive into the data that will help you optimize your email marketing strategy and boost your sales. Don’t miss out on this valuable intel!

Black Friday Email Stats You Must Know

• Black Friday is the busiest online shopping day of the year, with more than 200 million people expected to shop online.

• Black Friday email open rates are typically 20-30% higher than average email open rates.

• Black Friday email click-through rates are typically 10-15% higher than average email click-through rates.

• The best day to send a Black Friday email is on Wednesday, the day before Black Friday.

• The best time to send a Black Friday email is between 6am and 10am.

• Personalized Black Friday emails have an open rate 15% higher than non-personalized emails.

• Dynamic content Black Friday emails have a click-through rate 20% higher than static emails.

• Black Friday emails with a clear and concise subject line have an open rate 30% higher than emails with a vague or confusing subject line.

• Black Friday emails with a strong call to action have a click-through rate 20% higher than emails without a call to action.

• Black Friday emails with a visually appealing design have an open rate 10% higher than emails with a poorly designed email.

• Black Friday emails sent to subscribers who have purchased from your store in the past have an open rate 15% higher than emails sent to subscribers who have never purchased from your store.

• Black Friday emails sent to subscribers who have opted in to receive promotional emails have an open rate 20% higher than emails sent to subscribers who have not opted in to receive promotional emails.

• Black Friday emails sent to subscribers who have opened previous emails from your brand have an open rate 10% higher than emails sent to subscribers who have never opened an email from your brand.

• Black Friday emails sent to subscribers who have clicked on links in previous emails from your brand have a click-through rate 20% higher than emails sent to subscribers who have never clicked on a link in an email from your brand.

• Black Friday emails sent to subscribers who are located in the United States have an open rate 10% higher than emails sent to subscribers who are located in other countries.

• Black Friday emails sent to subscribers who are aged 25-34 have an open rate 15% higher than emails sent to subscribers who are aged 35-44.

• Black Friday emails sent to subscribers who are female have an open rate 10% higher than emails sent to subscribers who are male.

• Black Friday emails sent to subscribers who are interested in fashion have an open rate 20% higher than emails sent to subscribers who are interested in other topics.

• Black Friday emails sent to subscribers who have abandoned their carts have a click-through rate 30% higher than emails sent to subscribers who have not abandoned their carts.

• Black Friday emails sent to subscribers who have recently visited your website have an open rate 15% higher than emails sent to subscribers who have not visited your website recently.

Conclusion

After going through the black friday email stats mentioned above you may have understood how people behave and what would be the right way to approach them.

Black Friday is one of the busiest shopping times of the year so make sure you don’t miss any opportunity to make the most of it. Read these stats carefully and craft your black friday email marketing campaigns accordingly. black friday email stats this article blog end here, topic is black friday email stats.