Get More Leads and Sales: Download Our Essential Email Marketing Ebook Now!

Unlocking the Secrets to High Conversions" - Take your email marketing to the next level with this ebook, which covers advanced tactics such as segmenting your email list, optimizing your email design, and personalizing your messaging.

Download E-book
Progressive Web App

Look How Healthkart uses NotifyVisitors PWA to increase Conversion Rate

About the Client

HealthKart is India’s leading e-commerce and one-stop store for all health & fitness products. It’s a part of Bright Lifecare Pvt. Ltd. and a start-up of around 400 people. The company was founded by Prashant Tandon and Sameer Maheshwari in 2011. Healthkart using PWA for the best online experience.

 

Goals

  • Higher Conversion Rate

Challenge

Healthkart was in process to optimize their conversion rate. In order to achieve this, they decided to address their mobile users who wanted to make a purchase with limited Internet access. Also, those users who are interested in online services but did not have space on their mobile device for another mobile application.

Approach to the Solution

  • Implement NotifyVisitors PWA on HealthKart Mobile Site
  • Encouraged mobile site to add Healthkart to the home screen
  • Healthkart PWA is 90x smaller than Android application with the same functionality
  • Enables Offline Caching functionality

Results

  • 67.3% increase in conversion rate compared to previous Healthkart mobile site
  • 4x higher user visits as compared to the previous site (average time spent per session by a user is extended from 1.5 minutes to 3.7 minutes)
  • 40% of Page visits from PWA icon

Jack Harry

Share
Published by
Jack Harry

Recent Posts

Customer Retention Management: Effective Strategies for Success

Every business requires strong customer relationships to succeed in the present competitive market. With customer…

1 month ago

A Complete Guide to Customer Data Platform (CDP) Software in 2025

Shaping effective marketing strategies for any business begins with understanding customers. Brands collect customer data…

1 month ago

30 Best Conversion Rate Optimization (CRO) Tools & Software

Conversion Rate Optimization (CRO) is about improving your website’s or landing page’s performance to turn…

3 months ago

Digital Customer Engagement: Strategies and Benefits

Digital customer engagement is now a key element of successful business strategies. It allows companies…

4 months ago

Top 10 Customer Engagement Platforms in 2024

Building strong connections with customers is vital for every successful business. These connections go beyond…

5 months ago

Customer Retention Rate: How to Calculate and Improve It-2024

The customer retention rate is a crucial metric that reveals how well a business keeps…

7 months ago