Unlocking the Secrets to High Conversions" - Take your email marketing to the next level with this ebook, which covers advanced tactics such as segmenting your email list, optimizing your email design, and personalizing your messaging.
Disclaimer: This blog has been created for bloggers and site owners to understand GDPR easily. We are not lawyers and we take no responsibility for the advice provided. It is entirely your responsibility to be aware and fully compliant with regulations.
GDPR stands for General Data Protection Regulation. GDPR is a data protection law that deals with how companies operating in Europe, handle personal information of customers. GDPR comes into effect across the European Union on 25th May 2018 and impacts several businesses that operate directly or indirectly in the EU. Companies providing services in EU without GDPR compliance have to pay fine. The maximum fine for non-compliance is 20 million Euro or 4% of the annual revenue of the company.
GDPR states that if a website collecting or storing data related to an EU citizen, then website must be complying with the following rules:
| Consent | |
| Companies must get clear consent from users before collecting their data. | |
| Communication | |
| Users must be informed what data website is collecting and storing and how long it will be stored. | |
| Access and Portability | |
| Users must have access to edit/delete their data. | |
| Warnings | |
| Users must be informed if data breaches occur. | |
| Marketing | |
| Give people the right to opt out of direct marketing that uses their data. | |
| Children’s data | |
| If you are Collecting data from children under 16 then you must get parental consent. |
Under GDPR, companies are broadly classified as follows:
Any company that stores or processes personal information about EU citizens within EU states must comply with the GDPR, even if they do not have a business presence within the EU. Specific criteria for companies required to comply are:
The maximum fine for non-compliance with GDPR is 20 million Euro or 4% of annual revenue.
According to the European Commission, the process for non-compliance is as follows:
If your website is not fully compliant with GDPR, the first stage of the process is a “warning” followed by steps shown image above.
In today's competitive business environment, retaining customers is paramount to sustained success. Email marketing is…
As businesses seek robust and efficient marketing automation and customer engagement platforms, the demand for…
In today's rapidly evolving digital landscape, omnichannel marketing has become a crucial strategy for businesses…
In today's data-driven marketing landscape, Customer Data Platforms (CDPs) are becoming an indispensable tool for…
Are you searching for robust alternatives to CleverTap for your marketing and customer engagement needs?…
Are you in search of powerful alternatives to Moengage for your marketing and engagement needs?…
