Get More Leads and Sales: Download Our Essential Email Marketing Ebook Now!

Unlocking the Secrets to High Conversions" - Take your email marketing to the next level with this ebook, which covers advanced tactics such as segmenting your email list, optimizing your email design, and personalizing your messaging.

Download E-book
Case Studies

1 MG’s Interactive Web Push for Customer Engagement

About 1MG: Established in 2012, 1MG has been noted as the leading and most innovative platform in the Indian healthcare and technology sector.

1mg provides the best medical substitutes for booking appointments with the nearest doctor to ayurvedic and homeopathic requirements, this wellness-based e-commerce provides all solutions and services for any health and medicine-related queries and requirements.

1MG implemented Interactive Push Notifications to elevate their customer engagement and conversion.

They used two kinds of notifications to track the same:

  • Call to Action messages
  • Notifications with coupon codes

Case 1: To obtain higher traffic on a web page.

Strategy Used: The web push notifications used words that prompted the user to act like “click here”.  This would land the user on the exact page where the latest blog update or discount would happen.

Result: Implementing web push with a call to action features enabled 1MG to drive more traffic to their blogs. Apart from providing a regular flow of viewers to their site it also enabled them to keep their users informed about the developments happening in the medical field.

Case 2: Conversion of positive leads to sales.

Strategy Used: Coupon codes sent along with web messages. When the subscribed audience clicks on the particular notification, it will direct to the page where the discount is applicable.

Result: Using web push notification as a trigger for inactive but positive leads drove higher sales and also increased the interest of the subscribed audience.

Web Push Notifications Guide For Beginners.

NotifyVisitors- A product of TagNPin, “NotifyVistiors” is a web push notification software that can be easily integrated with a website. Its user-friendly nature makes it comfortable to work with even for non-technical individuals.

Deepak Gupta

Share
Published by
Deepak Gupta

Recent Posts

Customer Retention Management: Effective Strategies for Success

Every business requires strong customer relationships to succeed in the present competitive market. With customer…

1 month ago

A Complete Guide to Customer Data Platform (CDP) Software in 2025

Shaping effective marketing strategies for any business begins with understanding customers. Brands collect customer data…

1 month ago

30 Best Conversion Rate Optimization (CRO) Tools & Software

Conversion Rate Optimization (CRO) is about improving your website’s or landing page’s performance to turn…

3 months ago

Digital Customer Engagement: Strategies and Benefits

Digital customer engagement is now a key element of successful business strategies. It allows companies…

5 months ago

Top 10 Customer Engagement Platforms in 2024

Building strong connections with customers is vital for every successful business. These connections go beyond…

5 months ago

Customer Retention Rate: How to Calculate and Improve It-2024

The customer retention rate is a crucial metric that reveals how well a business keeps…

7 months ago