WhatsApp Marketing Campaign Example That Transformed Business Engagement
Betty Doe
@BettysBigCity
1. Saffola
A campaign centered around combating the urge for unhealthy food by developing a WhatsApp chatbot to promote healthier eating habits.
Betty Doe
@BettysBigCity
2. Absolut Vodka
A campaign called "Unique Access" on WhatsApp, where individuals had to persuade a doorman to extend an invitation to an extravagant celebrity party.
Betty Doe
@BettysBigCity
3. Unilever
Utilized WhatsApp to establish a connection with consumers and raise awareness about their new brand, Comfort, by providing clothing care tips and offering a discount on the new product.
Betty Doe
@BettysBigCity
4. Adidas
Used WhatsApp as a hotline to help amateur football teams secure substitute players for last-minute gaps.
Betty Doe
@BettysBigCity
5. Persil Kufua
Invited individuals to submit washing tips through WhatsApp and acknowledged exceptional tips with Persil hampers to foster consumer involvement.
Betty Doe
@BettysBigCity
6. Maggi
Created a free, virtual cooking curriculum delivered via WhatsApp to connect with customers and support them in their culinary journeys.