What is Email Automation: Strategies & Tools for Marketing Success
Introduction to Email Automation
– Email automation refers to triggered emails based on customer behavior.
– It helps marketers interact with their audience at the right time, widely accepted by businesses.
Importance of Email Marketing
– Email marketing is essential for marketers, enhancing customer relationships and prompting purchases.
– Brands use newsletters, reviews, and other campaigns to interact with customers effectively.
Strategies to Enhance Email Marketing
1. Include Customer Testimonials & Review
2. Send Feedback Form
3. Promotional Deals & Discount Mail
4. Newsletters To Subscriber
5. Send Welcome Email
Outstanding Tools for Email Automation
– Allows creating highly engaging email campaigns with a drag-and-drop editor.
– Responsive and user-friendly, suitable for all marketers.
1. NotifyVisitor
– Popular email marketing tool with features like landing page builder, retargeting ads, and A/B testing.
– Suitable for marketers of all levels.
2. Mailchimp
– Offers a variety of design templates and a drag-and-drop editor for efficient campaign creation.
– Free account option available for immediate use.
3. Mailjet
– Advanced email marketing tool with designed content blocks for customization.
– Enables inclusion of various elements like countdowns and product details.
4. Mailer Lite
– Allows sending up to 12,000 emails per month and offers a drag-and-drop editor.
– Features automation, audience segmentation, and professional pre-designed templates.