What is Email Automation: Strategies & Tools for Marketing Success

Introduction to Email Automation

– Email automation refers to triggered emails based on customer behavior. – It helps marketers interact with their audience at the right time, widely accepted by businesses.

Importance of Email Marketing

– Email marketing is essential for marketers, enhancing customer relationships and prompting purchases. – Brands use newsletters, reviews, and other campaigns to interact with customers effectively.

Strategies to Enhance Email Marketing

1. Include Customer Testimonials & Review 2. Send Feedback Form 3. Promotional Deals & Discount Mail 4. Newsletters To Subscriber 5. Send Welcome Email

Outstanding Tools for Email Automation

– Allows creating highly engaging email campaigns with a drag-and-drop editor. – Responsive and user-friendly, suitable for all marketers.

1. NotifyVisitor

– Popular email marketing tool with features like landing page builder, retargeting ads, and A/B testing. – Suitable for marketers of all levels.

2. Mailchimp

– Offers a variety of design templates and a drag-and-drop editor for efficient campaign creation. – Free account option available for immediate use.

3. Mailjet 

– Advanced email marketing tool with designed content blocks for customization. – Enables inclusion of various elements like countdowns and product details.

4. Mailer Lite 

– Allows sending up to 12,000 emails per month and offers a drag-and-drop editor. – Features automation, audience segmentation, and professional pre-designed templates.

5. Zoho Campaigns