What is Marketing Segmentation: ?
Marketing segmentation refers to dividing your market based on similar traits or characteristics and further targeting them with relevant messages
Why is Marketing Segmentation Essential?
Marketing segmentation is essential because it can save you time in engaging each user individually. By targeting specific segments with personalized messages, you can improve customer satisfaction and loyalty.
Types of Market Segmentation:
01
Demographic segmentation
Dividing the market based on age, sex, and location.
Types of Market Segmentation:
Behavioral segmentation
Segmenting based on customers' responses to specific stimuli, such as seasonal discounts.
02
Types of Market Segmentation:
Geographical segmentation
Segmenting based on location and preferences associated with different regions.
03
Types of Market Segmentation:
Psychographic segmentation
Segmenting based on social quotient, lifestyles, interests, and activities.
04
01
Geographic factors
Targeting based on location, hobbies, and lifestyle.
02
Demographic factors
Segmenting based on age, gender, income, and occupation
03
Psychographic factors
Analyzing customers' emotions, beliefs, and personality traits.