Understanding Shopping Cart Abandonment: Key Statistics & Strategies

General Shopping Cart Abandonment Statistic

– Cart abandonment rates range from 59.2% to 79.8%. – 2021 saw a 9% decrease in abandonment rates compared to 2020. – Average abandonment rate is 68.8%. – Highest abandonment rates are on iOS (81.5%) and Android (81.3%).

Shopping Cart Abandonment ROI Statistic

– Brands face a potential loss of $18 billion annually. – Retargeting ads offer an ROI of 1300%. – UK retailers lose £18 billion due to abandonment. – Abandoned carts don’t always mean lost sales.

Shopping Cart Abandonment Rate Worldwide, by Industry

– Cruise/ferry services have the highest abandonment rate (98%). – Consumer electronics and groceries have the lowest (50.3%). – Despite high abandonment rates, e-commerce conversion rates are increasing.

Add-to-Cart Statistic

– Average add-to-cart rate is 2.5% to 6.88%. – Top 20% sites have a rate of 9.8% or higher. – Food and beverage products have the highest add-to-cart rate (11.6%).

Statistics on Cost of Shopping And Abandonment

– Abandoned carts in the US value at $705 billion. – $260 billion in lost orders can be recovered with optimization. – Global e-commerce sales projected to reach $6.39 trillion by 2024.

User Behavior Statistic

– Extra costs and slow loading are key reasons for abandonment. – Mobile users have the highest abandonment rate (80.79%). – 57% leave if a page doesn’t load in 3 seconds.

Cart Abandonment Business Statistic

– JCPenney reduced abandonment rate by 18% using AI. – Retailers seek solutions to reduce abandonment rates.

Shopping Cart Abandonment Prevention Statistic

– Simplified checkout increases likelihood of purchase by 55%. – Amazon's simple checkout results in a 77% buying rate. – Offering multiple payment modes increases purchase likelihood by 40%.