What is Email Preheaders?

What are Email Preheaders?

Email preheaders are extra lines of text at the top of an email that summarize the main content.

7 Email Preheader Best Practice


Highlight Value Proposition 

Emphasize the most influential benefit of the email to give readers a reason to open.


Add a Call to Action 

Include a clear directive that makes opening the email worth the reader's time.


Connect Subject Line and Preheader 

Craft a compelling story by combining subject line and preheader.


Use Preheaders to Build Curiosity 

Employ psychological triggers like FOMO but ensure the email delivers on the promise.


Personalize Preheader 

Use recipient's name or other personal details to enhance engagement.