What are Email Preheaders?
Highlight Value Proposition
Emphasize the most influential benefit of the email to give readers a reason to open.
Add a Call to Action
Include a clear directive that makes opening the email worth the reader's time.
Connect Subject Line and Preheader
Craft a compelling story by combining subject line and preheader.
Use Preheaders to Build Curiosity
Employ psychological triggers like FOMO but ensure the email delivers on the promise.
Use recipient's name or other personal details to enhance engagement.