What is a Drip Campaign?
Drip campaigns use pre-planned messages to engage existing and potential customers, triggered by time, recipient actions, site connections, and other parameters.
Benefits of Drip Campaign
– Increase brand awareness, attract leads, and build trust. – Maintain high communication levels with potential customers. – Address the fact that many prospects need time before buying.
Data-driven email campaign automation
– Utilize data-driven automation for targeted messages. – Examples: Birthday Based Trigger, Subscription Renewal Trigger.
Email drip functions based on user behavior
– Triggered by user actions. – Examples:Welcome Email Promotion Campaign (Personalization). Product Upsell email automation (Upselling strategy).
Product information campaign
– Educate users about your product's features and benefits. – Example: Image Beauty's informative approach.
– Re-engage unsubscribers with options. – Offer a "regret leaving" page or email.
– Encourage inactive customers to re-engage. – Examples: Friendly reminders or formal invitations.
Post Purchase campaigns
– Nurture customer loyalty after purchase. – Keep existing customers engaged for future shopping. – Use post-purchase drip emails for retention.