– A customer's inbox is a valuable marketing option.– Shopify stores should utilize email marketing for improved sales and brand awareness.– Shopify offers a built-in email marketing tool for sending up to 2500 free emails per month.
Benefits of Email Marketing for Shopify Owners:
– Email offers a high return on investment (ROI) and outperforms other marketing channels.– It allows regular communication with subscribers, helping build customer relationships.– Building an email list is easy with Shopify.
Types of Email Newsletters:
– Promotional newsletters promote products/services and influence purchase decisions.– Content-based newsletters engage the audience by sharing valuable content like blog posts, product information, or contests.
Maintain consistent branding with fonts, colors, graphics, and voice in your email newsletter.
Steps to Create an Email Newsletter for Shopify:
1. Create an Email Campaign:
– Access Shopify dashboard > Marketing tab > Design campaign.– Choose an email template that suits your brand and goals.– Edit the template using the WYSIWYG editor.
2. Select Recipients:
– Choose the audience for your newsletter, such as new or returning customers.– Create advanced audiences based on various criteria, including language and signup date.