{"id":2748,"date":"2023-05-23T06:25:46","date_gmt":"2023-05-23T06:25:46","guid":{"rendered":"https:\/\/www.notifyvisitors.com\/resources\/?p=2748"},"modified":"2023-06-06T14:33:22","modified_gmt":"2023-06-06T14:33:22","slug":"angel-broking-case-study","status":"publish","type":"post","link":"https:\/\/www.notifyvisitors.com\/resources\/angel-broking-case-study\/","title":{"rendered":"Angel Broking Increased De-mat A\/C open Leads by 15% using NotifyVisitors Heatmaps + AB Testing Software"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_the_Client\"><\/span>About<strong> the Client<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Angel Broking Limited is one of the largest independent full-service retail broking houses in India in terms of active clients on NSE as of July 31, 2018.<\/p>\n\n\n\n<p>It&nbsp;(formerly known as Angel Broking Private Limited) is a member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE), Metropolitan Stock Exchange of India (MSEI), NCDEX &amp; MCX. Angel Broking Limited (formerly known as Angel Broking Private Limited) is also registered as a Depository Participant with CDSL.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Client Name:&nbsp;Angel Broking Limited<\/strong><\/li>\n\n\n\n<li><strong>Client Website:<\/strong>&nbsp;<a href=\"https:\/\/www.angelbroking.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.angelbroking.com<\/a><\/li>\n\n\n\n<li><strong>Headquarters:<\/strong>&nbsp;Mumbai, India<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Goals\"><\/span><strong>Goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New&nbsp;De-mat A\/c open Leads<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenge\"><\/span><strong>Challenge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Angel Broking was in the process to optimize their Open an Account <a href=\"https:\/\/www.notifyvisitors.com\/blog\/lead-form-statistics-and-facts\/\">Lead Form<\/a> on their Website. To achieve&nbsp;the goal of increasing the number of new Leads, they wanted to understand why the site visitors are not converting and what&#8217;s wrong in their current Lead Form format. They decided to analyze the clicks to determine the major attraction for the users to navigate on the website using Ab Testing and Heatmaps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Approach_to_the_Solution\"><\/span><strong>Approach to the Solution&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Heatmap was Implemented First&nbsp;to understand the highly activated position of existing Open Account Lead Form.&nbsp;<strong>HeatMap<\/strong> represents visitors engagement on the website. Later, HeatMap Analysis was executed to understand which section performed better in terms of user engagement moving to next.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/mobile-heatmap.png\"><img decoding=\"async\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/mobile-heatmap.png\" alt=\"mobile heatmap\" class=\"wp-image-11307\"\/><\/a><\/figure>\n\n\n\n<p>As you can see, user engagement in Select city field is more than the Top&nbsp;Eight cities. After analyzing user behavior reports, Angel Broking decided to run an <strong>AB Testing Campaign<\/strong>. They moved the highly engaged field above the top 8 cities option with the help of simple NotifyVisitors AB Test Editor.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/ab-testing1.png\"><img decoding=\"async\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/ab-testing1.png\" alt=\"ab testing\" class=\"wp-image-11309\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Results:&nbsp;<\/strong><\/h4>\n\n\n\n<p>Angel Broking was able to achieve a <strong>15% increase<\/strong> in new De-mat open A\/c Leads with the help of&nbsp;Notifyvisitors Conversion Rate Optimizer Software (<a href=\"https:\/\/www.notifyvisitors.com\/product\/heatmaps\">Heatmaps<\/a> + <a href=\"https:\/\/www.notifyvisitors.com\/product\/ab-testing\">AB Testing<\/a>).<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">QUICK LINKS<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.notifyvisitors.com\/resources\/angel-broking-case-study\/#About_the_Client\" title=\"About the Client\">About the Client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.notifyvisitors.com\/resources\/angel-broking-case-study\/#Goals\" title=\"Goals\">Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.notifyvisitors.com\/resources\/angel-broking-case-study\/#Challenge\" title=\"Challenge\">Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.notifyvisitors.com\/resources\/angel-broking-case-study\/#Approach_to_the_Solution\" title=\"Approach to the Solution&nbsp;\">Approach to the Solution&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"excerpt":{"rendered":"<p>About the Client Angel Broking Limited is one of the largest independent full-service retail broking houses in India in terms of active clients on NSE as of July 31, 2018. It&nbsp;(formerly known as Angel Broking Private Limited) is a member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE), Metropolitan Stock Exchange of India [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[19],"tags":[],"offerexpiration":[],"class_list":["post-2748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bfsi"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/posts\/2748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/comments?post=2748"}],"version-history":[{"count":2,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/posts\/2748\/revisions"}],"predecessor-version":[{"id":3745,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/posts\/2748\/revisions\/3745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/media\/2749"}],"wp:attachment":[{"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/media?parent=2748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/categories?post=2748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/tags?post=2748"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/offerexpiration?post=2748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}