{"id":2745,"date":"2023-05-23T06:22:43","date_gmt":"2023-05-23T06:22:43","guid":{"rendered":"https:\/\/www.notifyvisitors.com\/resources\/?p=2745"},"modified":"2023-06-06T14:34:22","modified_gmt":"2023-06-06T14:34:22","slug":"healthkart-case-study","status":"publish","type":"post","link":"https:\/\/www.notifyvisitors.com\/resources\/healthkart-case-study\/","title":{"rendered":"Look How Healthkart uses NotifyVisitors PWA to increase Conversion Rate"},"content":{"rendered":"\n<h3 class=\"wp-block-heading-text wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_the_Client\"><\/span>About the Client<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>HealthKart is India&#8217;s leading e-commerce and one-stop store for all health &amp; fitness products. It\u2019s a part of Bright Lifecare Pvt. Ltd. and a start-up of around 400 people<strong>.<\/strong> The company was founded by Prashant Tandon and Sameer Maheshwari in 2011. Healthkart&nbsp;using PWA for the best online experience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Client Name<\/strong>: HealthKart<\/li>\n\n\n\n<li><strong>Client Website<\/strong>: <a href=\"https:\/\/www.healthkart.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.healthkart.com\/<\/a><\/li>\n\n\n\n<li><strong>Headquarters<\/strong>: Gurgaon, India<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading-text wp-block-heading\"><span class=\"ez-toc-section\" id=\"Goals\"><\/span><strong>Goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher Conversion Rate<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30110150\/high-conversion-rate.png\" alt=\"high conversion rate\" class=\"wp-image-2153\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading-text wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenge\"><\/span><strong>Challenge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Healthkart was in process to optimize their conversion rate. In order to achieve this, they decided to address their mobile users who wanted to make a purchase with limited Internet access. Also, those users who are interested in online services but did not have space on their mobile device for another mobile application.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30101006\/challenge.png\" alt=\"challenge\" class=\"wp-image-2141\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading-text wp-block-heading\"><span class=\"ez-toc-section\" id=\"Approach_to_the_Solution\"><\/span><strong>Approach to the Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implement NotifyVisitors PWA on HealthKart Mobile Site<\/li>\n\n\n\n<li>Encouraged mobile site to add Healthkart to the home screen<\/li>\n\n\n\n<li>Healthkart PWA is 90x smaller than Android application with the same functionality<\/li>\n\n\n\n<li>Enables Offline Caching functionality<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Results\"><\/span><strong>Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>67.3% increase in conversion rate compared to previous Healthkart mobile site<\/li>\n\n\n\n<li>4x higher user visits as compared to the previous site (average time spent per session by a user is extended from 1.5 minutes to 3.7 minutes)<\/li>\n\n\n\n<li>40% of Page visits from PWA icon<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">QUICK LINKS<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.notifyvisitors.com\/resources\/healthkart-case-study\/#About_the_Client\" title=\"About the Client\">About the Client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.notifyvisitors.com\/resources\/healthkart-case-study\/#Goals\" title=\"Goals\">Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.notifyvisitors.com\/resources\/healthkart-case-study\/#Challenge\" title=\"Challenge\">Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.notifyvisitors.com\/resources\/healthkart-case-study\/#Approach_to_the_Solution\" title=\"Approach to the Solution\">Approach to the Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.notifyvisitors.com\/resources\/healthkart-case-study\/#Results\" title=\"Results\">Results<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"excerpt":{"rendered":"<p>About the Client HealthKart is India&#8217;s leading e-commerce and one-stop store for all health &amp; fitness products. It\u2019s a part of Bright Lifecare Pvt. Ltd. and a start-up of around 400 people. The company was founded by Prashant Tandon and Sameer Maheshwari in 2011. Healthkart&nbsp;using PWA for the best online experience. Goals Challenge Healthkart was [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"offerexpiration":[],"class_list":["post-2745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/posts\/2745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/comments?post=2745"}],"version-history":[{"count":2,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/posts\/2745\/revisions"}],"predecessor-version":[{"id":2948,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/posts\/2745\/revisions\/2948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/media\/2746"}],"wp:attachment":[{"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/media?parent=2745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/categories?post=2745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/tags?post=2745"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/offerexpiration?post=2745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}