{"id":2742,"date":"2023-05-23T06:15:49","date_gmt":"2023-05-23T06:15:49","guid":{"rendered":"https:\/\/www.notifyvisitors.com\/resources\/?p=2742"},"modified":"2023-06-06T14:34:49","modified_gmt":"2023-06-06T14:34:49","slug":"lal-pathlabs-case-study","status":"publish","type":"post","link":"https:\/\/www.notifyvisitors.com\/resources\/lal-pathlabs-case-study\/","title":{"rendered":"How Lal PathLabs uses NotifyVisitors PWA to Increase Conversion Rate"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_the_Client\"><\/span>About the Client<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lal Path Labs is one of the leading pathology labs in India. It was started in 1949, by the late Dr. S. K. Lal. They have built a national network consisting of their National Reference Laboratory in New Delhi along with 190+ other clinical\/medical laboratories, 1700+ lab patient service centers and 5,000+ pickup points as of March 31, 2017, with the widest test menu of 4500 tests and panels. Lal PathLabs using PWA for the best online experience.<\/p>\n\n\n\n<p>Dr. Lal PathLabs, Rohini is NABL <strong>certified pathology lab in India<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Client Name: <\/strong>Lal Path Labs<\/li>\n\n\n\n<li><strong>Client Website:<\/strong> https:\/\/www.lalpathlabs.com\/<\/li>\n\n\n\n<li><strong>Headquarters:<\/strong> Delhi, India<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Goals\"><\/span><strong>Goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase in Conversions with easy navigation of the mobile site<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30105051\/goals.png\" alt=\"goals\" class=\"wp-image-2148\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenge\"><\/span><strong>Challenge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Indian leading pathology labs observed that their 90% of visitor traffic is coming from mobile mediums (of which 25% came from Lal PathLabs mobile app and 65% from its mobile site). The conversion rate for the mobile site was low as compared to Mobile app and desktop site. They found the key problem was slow website loading.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30105142\/challenge1.png\" alt=\"challenge\" class=\"wp-image-2149\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Approach_to_the_Solution\"><\/span><strong>Approach to the Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implement NotifyVisitors PWA on Lal PathLabs Mobile Site.<\/li>\n\n\n\n<li>Enables offline caching<\/li>\n\n\n\n<li>A refresh UI design to navigate the site easily<\/li>\n\n\n\n<li>Triggering relevant offers via Push notifications, based on search history and previous purchases<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Result\"><\/span><strong>Result<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversions increased by 40% than before<\/li>\n\n\n\n<li>Session duration increased by 30% due to refresh UI in PWA.<\/li>\n\n\n\n<li>Reduced Load Time from 22 seconds to 5 seconds.<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">QUICK LINKS<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.notifyvisitors.com\/resources\/lal-pathlabs-case-study\/#About_the_Client\" title=\"About the Client\">About the Client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.notifyvisitors.com\/resources\/lal-pathlabs-case-study\/#Goals\" title=\"Goals\">Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.notifyvisitors.com\/resources\/lal-pathlabs-case-study\/#Challenge\" title=\"Challenge\">Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.notifyvisitors.com\/resources\/lal-pathlabs-case-study\/#Approach_to_the_Solution\" title=\"Approach to the Solution\">Approach to the Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.notifyvisitors.com\/resources\/lal-pathlabs-case-study\/#Result\" title=\"Result\">Result<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"excerpt":{"rendered":"<p>About the Client Lal Path Labs is one of the leading pathology labs in India. It was started in 1949, by the late Dr. S. K. Lal. They have built a national network consisting of their National Reference Laboratory in New Delhi along with 190+ other clinical\/medical laboratories, 1700+ lab patient service centers and 5,000+ [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[20],"tags":[],"offerexpiration":[],"class_list":["post-2742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/posts\/2742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/comments?post=2742"}],"version-history":[{"count":1,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/posts\/2742\/revisions"}],"predecessor-version":[{"id":2744,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/posts\/2742\/revisions\/2744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/media\/2743"}],"wp:attachment":[{"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/media?parent=2742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/categories?post=2742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/tags?post=2742"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/offerexpiration?post=2742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}