{"id":2727,"date":"2023-05-23T05:44:55","date_gmt":"2023-05-23T05:44:55","guid":{"rendered":"https:\/\/www.notifyvisitors.com\/resources\/?p=2727"},"modified":"2023-06-06T14:36:47","modified_gmt":"2023-06-06T14:36:47","slug":"1mg-uses-notifyvisitors-pwa-to-increase-conversion-rate-case-study","status":"publish","type":"post","link":"https:\/\/www.notifyvisitors.com\/resources\/1mg-uses-notifyvisitors-pwa-to-increase-conversion-rate-case-study\/","title":{"rendered":"How 1mg uses NotifyVisitors PWA to Increase Conversion Rate"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_the_Client\"><\/span>About the Client<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>1mg is India\u2019s top digital consumer healthcare platform which allows consumers to find information about medicines prescribed by doctors. It was started as HealthKartPlus by Prashant Tandon, Gaurav Agarwal and Vikas Chauhan in 2013. 1MG using PWA for a best online experience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Client Name:<\/strong> 1MG<\/li>\n\n\n\n<li><strong>Client Website:<\/strong> <a href=\"https:\/\/www.1mg.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.1mg.com\/<\/a><\/li>\n\n\n\n<li><strong>Headquarters<\/strong>: Delhi, India<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Goals\"><\/span><strong>Goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easy navigation (what customers want, they find)<\/li>\n\n\n\n<li>Wants to offer faster browsing experience with less space-consuming of phone memory<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30100226\/goal.png\" alt=\"goal\" class=\"wp-image-2140\" title=\"pwa goal\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenge\"><\/span><strong>Challenge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>1mg, India&#8217;s Largest online healthcare platform needed offline-first approach for faster browsing and placing an order.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30101006\/challenge.png\" alt=\"challenge\" class=\"wp-image-2141\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Approach_to_the_Solution\"><\/span><strong>Approach to the Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implement NotifyVisitors <strong>PWA<\/strong> on 1mg Mobile Site.<\/li>\n\n\n\n<li>Enables offline caching<\/li>\n\n\n\n<li>Simplified site navigation for user ease<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Results\"><\/span><strong>Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add to the home screen is faster than iOS mobile APP<\/li>\n\n\n\n<li>The progressive web app uses only 900kbs of mobile app phone memory<\/li>\n\n\n\n<li>2x times increase the number of increase in Active users<\/li>\n\n\n\n<li>20% orders placed from PWA<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">QUICK LINKS<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.notifyvisitors.com\/resources\/1mg-uses-notifyvisitors-pwa-to-increase-conversion-rate-case-study\/#About_the_Client\" title=\"About the Client\">About the Client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.notifyvisitors.com\/resources\/1mg-uses-notifyvisitors-pwa-to-increase-conversion-rate-case-study\/#Goals\" title=\"Goals\">Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.notifyvisitors.com\/resources\/1mg-uses-notifyvisitors-pwa-to-increase-conversion-rate-case-study\/#Challenge\" title=\"Challenge\">Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.notifyvisitors.com\/resources\/1mg-uses-notifyvisitors-pwa-to-increase-conversion-rate-case-study\/#Approach_to_the_Solution\" title=\"Approach to the Solution\">Approach to the Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.notifyvisitors.com\/resources\/1mg-uses-notifyvisitors-pwa-to-increase-conversion-rate-case-study\/#Results\" title=\"Results\">Results<\/a><\/li><\/ul><\/nav><\/div>\n","protected":false},"excerpt":{"rendered":"<p>About the Client 1mg is India\u2019s top digital consumer healthcare platform which allows consumers to find information about medicines prescribed by doctors. It was started as HealthKartPlus by Prashant Tandon, Gaurav Agarwal and Vikas Chauhan in 2013. 1MG using PWA for a best online experience. Goals Challenge 1mg, India&#8217;s Largest online healthcare platform needed offline-first [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":2728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[20],"tags":[],"offerexpiration":[],"class_list":["post-2727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/posts\/2727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/comments?post=2727"}],"version-history":[{"count":2,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/posts\/2727\/revisions"}],"predecessor-version":[{"id":3752,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/posts\/2727\/revisions\/3752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/media\/2728"}],"wp:attachment":[{"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/media?parent=2727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/categories?post=2727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/tags?post=2727"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/www.notifyvisitors.com\/resources\/wp-json\/wp\/v2\/offerexpiration?post=2727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}