Craft a clear subject line that communicates the purpose of the email, e.g., "Your Brand Name# Order Shipping Confirmation."
Add personal touches to automated emails by addressing recipients by name and using a conversational tone.
Provide specifics, especially for perishable items, with images and clear descriptions.
Include a tracking number and a prominent CTA button for easy package tracking.
Inform customers about shipping and delivery times and the mode of delivery.
Always include the recipient's address, even for repeat customers, to avoid delivery issues.
Suggest relevant products at the bottom of the email, linked to product pages.