What is Email Segmentation?

– Email segmentation divides email contacts into groups based on shared attributes. – Four basic types: Demographic, Psychographic, Behavioral, Geographic.

What is Email Segmentation:

Email Segmentation Strategies

01 Location – Essential for businesses operating in different geographic locations. – Prevents low open rates, confusions, and discontents.

02 Demographics – Segment based on age, gender, education, income, etc. – Gather essential demographic data without overwhelming subscribers.

03 Engagement Level – Segment based on email marketing performance metrics. – Group into active and inactive users.

04 Purchase History – Understand customer needs, preferences, and shopping habits. – Send targeted offers, reminders, and cross-selling campaigns.

05 Association with You – Segment based on the duration of association with your brand. – Four segments: New subscribers, First-time customers, Loyal customers, Inactive customers. Read Full Blog for more Read Full Blog for more