What is Email Segmentation:
– Essential for businesses operating in different geographic locations. – Prevents low open rates, confusions, and discontents.
– Segment based on age, gender, education, income, etc. – Gather essential demographic data without overwhelming subscribers.
– Segment based on email marketing performance metrics. – Group into active and inactive users.
– Understand customer needs, preferences, and shopping habits. – Send targeted offers, reminders, and cross-selling campaigns.
Association with You
– Segment based on the duration of association with your brand. – Four segments: New subscribers, First-time customers, Loyal customers, Inactive customers.