What is Email Retargeting?
Collect user data and segment it
– Before launching email campaigns, collect and segment user data to better understand your audience.
Think about your goal
– Clearly define the goals of your email campaigns.
– Personalize emails based on customer data, including names, job titles, and purchasing habits.
Offer something of value
– Provide value to customers who abandoned the purchase process.
Track KPIs and adopt
Monitor key performance indicators (KPIs) to refine your strategy and focus on high-conversion groups. 2.