Email Retargeting

What is Email Retargeting?

– Email retargeting uses customer information for personalized email campaigns. – Browser cookies track visitor behavior. – It can also create retargeted ads on social media and display networks.

Email Retargeting Best Practice


Collect user data and segment it

– Before launching email campaigns, collect and segment user data to better understand your audience.


Think about your goal

– Clearly define the goals of your email campaigns.


Personalized email

– Personalize emails based on customer data, including names, job titles, and purchasing habits.


Offer something of value

– Provide value to customers who abandoned the purchase process.


Track KPIs and adopt

Monitor key performance indicators (KPIs) to refine your strategy and focus on high-conversion groups. 2.